Channel Marketing. A Channel may act as merchant of record for certain transactions reserved through the Channel. Owner acknowledges that certain Channels may charge guest fees that will be retained by the Channel (and that will not be shared with RVR or Owner). Owner further acknowledges that the presentation of the RV, including but not limited to the breakdown of the total cost of stay as displayed to the end user during checkout, may vary among Channels; and that due to limitations on the ability to present specific line items on some Channels the amount reflected as “rent” on a Channel might include fees, taxes, or other amounts that are not “Rental Proceeds” as defined in this agreement.
Channel Marketing. As Manager, our job is to place Owner’s Unit in front of as many potential travel customers as possible. The most effective way to market your Unit to the world is through the many vacation channels that dominate the travel marketplace. The primary channels we work with in this destination for your type of Unit are highlighted in our online contract presentation (e.g., Ravello Media Group, Expedia, Xxxxxxx.xxx, Airbnb, VRBO – among others). Channels are today’s venue to reach the end consumer. Some channels spend their marketing dollars to capture the traveler to their branded site and then suggest to the traveler any number of destinations and present a multitude of lodging options where they could stay in each destination. Other channels spend their marketing dollars to intercept a traveler who is already searching the internet for lodging in a certain destination (via multiple URLs, google ad words, white hat SEO, remarketing, etc.), direct them to a targeted web site and present specific lodging options. Channels operate on a commission basis according to industry standards for each reservation they make on behalf of a Unit. These industry standards typically fall in the range of 15% to 20%, but may rise above or fall below that range depending on various factors (e.g., premium marketing arrangements, relationship history or loyalty and other negotiations). Other than a very limited number of exceptional reservation situations (e.g., true walk-ins or an Owner referral), a channel will be involved and will earn a commission on every reservation. Commissions are typically paid to a channel in one of two ways: 1) the channel delivers a net amount to the Manager for the reservation after retaining its commission (most common when the channel is collecting payment from the customer), or 2) the channel invoices the Manager for the commission and is paid after the reservation is completed (most common when the Manager is collecting payment from the customer). Ultimately, there is no real difference under this Agreement between the two methods. As was outlined in our online contract presentation, one of the primary channels we use is Ravello Media Group, part of our parent’s family of companies, which will also be providing marketing and booking services for your Unit on a commission basis (current rate is 20%). We will coordinate with each of the channels we use to establish a fair, reasonable, and competitive rate schedule for the Unit as will, in our sole d...
Channel Marketing. We need to establish an effective channel marketing plan which concentrates in the following areas:
