Our mission and values
At SimpleDocs | Law Insider, our mission is to empower legal teams with AI-driven contract automation that enhances efficiency without sacrificing accuracy, security, or control. We believe technology should streamline workflows—not create new risks—so we build solutions that align with enterprise standards, regulatory requirements, and the real-world needs of legal professionals. Our goal is simple: to help teams work smarter, increase the speed of business, and stay ahead in an evolving legal landscape.
Make it Simple
We eliminate complexity in contract workflows, creating intuitive solutions that remove friction and make legal processes seamless for customers, users, and our team.
Know Our Customers
We deeply understand legal teams’ challenges by listening, learning, and adapting—ensuring every solution we build directly addresses real-world contracting needs.
Solve from First Principles
We don’t take shortcuts. Every challenge we tackle starts with a fundamental understanding, allowing us to build smarter, more effective solutions from the ground up.
Enable Faster Speeds of Business
Contracts shouldn’t slow business down. Our AI-powered tools accelerate negotiations, reduce bottlenecks, and help organizations close deals faster—without sacrificing security or compliance.
Remove Friction, Drive Efficiency
Every contract inefficiency wastes time and opportunity. We identify and eliminate roadblocks, making legal workflows faster, smoother, and more predictable.
Fiscal Responsibility
As a privately funded company, we scale sustainably by deploying capital wisely and ensuring our products deliver long-term value to customers and our business.
Executive Leadership
The Law Insider leadership team brings deep expertise in scaling enterprise software, legal tech, and AI solutions—driving innovation, forging strategic enterprise partnerships, and delivering technology that reaches millions of users and creates significant business value.
Preston Clark
Chief Executive Officer
Preston Clark is a 3x founder and former in-house attorney. Preston is the CEO of SimpleDocs // Law Insider, and an investor in multiple other enterprise software companies.
Jordan Trevino
Chief Technology Officer
Jordan Trevino is a successful entrepreneur and software developer. Based in San Francisco, Jordan leads a team of engineers and designers in Mexico City.
Ali Waqar
Chief Operating Officer
Ali Waqar has spent over 2 decades building enterprise software for some of the largest companies in the world. Most recently, Ali successfully built a compliance platform serving over 500 colleges and universities.
Electra Japonas
Chief Product Officer
Electra Japonas is the Chief Product Officer at SimpleDocs and Law Insider, and a passionate advocate for rethinking how contracts get done. From leading global standardization efforts like oneNDA to championing the role of AI in everyday legal work, she's helping shape a simpler, smarter future for the industry.
Jennifer Holden
VP, Customer Success
Jennifer Holden is a dynamic leader where she combines her passion for building strong customer relationships with over 25 years of expertise in revenue growth, complex implementations, and team development. Known for her strategic mindset, Jennifer is dedicated to driving customer success by delivering seamless experiences and innovative solutions.
Dory Lord
VP, Marketing Operations
Dory Lord brings go-to-market strategy to life through scalable programs and campaigns at SimpleDocs and Law Insider. She also helps shape the voice of Law Insider, connecting its global community of lawyers with content and events that explore the future of legal tech and AI.