Marketing Advertising and Promotion. (a) The decision as to the best method of advertising and promoting Products for resale in the United States shall at all times rest with the Company. Dealer will not advertise or trade in Products for resale in such a manner as to prejudice the sale thereof, and will immediately withdraw any advertisement, or cease any method of trading, on being notified by the Company that it considers the same objectionable. The Company may require Dealer to submit advertisements to the Company for approval prior to publication, which approval shall not be unreasonably withheld.
Marketing Advertising and Promotion. 5.1 GFM shall use the Co-Brands in a clearly visible way in connection with the Business in compliance with the JD Branding Guideline.
Marketing Advertising and Promotion. (a) Company shall provide for each of the Gap Brand and Banana Republic Brand one (1) media-ready advertisement (including usage rights) annually to support Advertising, as hereinafter defined, and in-store marketing by Approved Retailers in any and all Approved Countries. Vendor or its Approved Distributors shall at their sole expense produce marketing, advertising and promotion for the Licensed Products in Approved Retailers based upon the media-ready advertisement provided by Company (collectively “Advertising”). All Advertising shall be subject to Approval of Company.
Marketing Advertising and Promotion. All advertising and promotional campaigns (including, but not limited to, customer seminars, trade shows, direct customer mailings, etc.) conducted by Distributor in the Territories relating to the Products shall be for the account of Distributor and any advertising allowance given off invoice by IDT shall be used only for advertising the Products. Distributor will prepare, distribute and use all proposed advertising, sales promotion and display materials relating to the Products that utilize the Intellectual Property (as defined in Section 12), in each case in accordance with practices existing on the date hereof to maintain the goodwill of the Products and the validity and goodwill of the Intellectual Property, and otherwise in accordance with such other practices as IDT may reasonably request. Except as otherwise agreed to in writing by IDT, IDT shall not be held liable for any expenses, disbursement, price concession, advertising allowance or any other concessions. IDT shall be entitled to direct Distributor to discontinue preparing, distributing and/or using any material which it reasonably determines either (a) contains improper or insupportable claims, (b) is incompatible with IDT’s marketing strategy or (c) conflicts with any Applicable Law or agreement to which IDT or any of its affiliates is subject, and upon notification to Distributor of any such direction, Distributor shall forthwith or (other than with respect to clause (c)) otherwise as promptly as practicable under the circumstances discontinue the practice complained of. Distributor shall take such other measures as IDT may reasonably request from time to time to protect the quality of the Products, the validity of the Intellectual Property and the goodwill related to each. In this regard, IDT agrees to furnish Distributor, to the extent commercially reasonable, with marketing and sales support, as follows:
Marketing Advertising and Promotion. 6.1 The Company undertakes to ensure that its advertising, marketing and promotion of its products and services shall in no way reduce or diminish the reputation, image and prestige of the Licensed Property.
Marketing Advertising and Promotion. Each year, SMG shall submit to NFSI a proposed advertising and promotional plan (the "Plan") for the next calendar year's sales of Nathan's Products. With respect to the Plan:
Marketing Advertising and Promotion. 6.1 For use on brochures, advertising, packaging and other promotional material for the sale of the Bundles created under this Agreement, Kodak may itself, and may authorize Kodak authorized resellers to, without Vendor's prior approval:
Marketing Advertising and Promotion. 3.1. Overall Brand Strategy. Quinsa (or, if Quinsa enters into a sublicense pursuant to Section 13.11 with respect to any portion of the Territory, the Quinsa Subsidiary holding the sub-license), after consultation with AmBev, shall develop the overall policies and present to Quinsa Board of Directors (or to the board of directors of such Quinsa Subsidiary) for approval, the overall policies and strategies relating to the market positioning of Licensed AmBev Beer, including, without limitation, the policies and strategies relating to image, class and target price and shall determine the fit and placement of Licensed AmBev Beer within Quinsa's brand portfolio. Such overall policies and strategies must be consistent with AmBev's policies and strategies for Licensed AmBev Beer outside the Territory.
Marketing Advertising and Promotion. (a) Licensee shall create and produce all marketing, advertising and promotion for the Prestige Products (collectively "Advertising"). Advertising shall consist of media expense (E.G., magazines, newspapers, radio, ETC.); point-of-sale materials (E.G., shop windows, displays, stands, blotter cards, banners, gifts with purchase programs, samples, miniatures, testers, ETC.); and public relations and promotional expenses such as co-operative advertising and trade advertising. All of the foregoing shall be subject to the approval of Licensor.
Marketing Advertising and Promotion. (a) Company shall provide for each of the Gap Brand and Banana Republic Brand one (1) media-ready advertisement (including usage rights) annually to support Advertising, as hereinafter defined, and in-store marketing by Approved Retailers in any and all Approved Countries. Vendor or its Approved Distributors shall at their sole expense produce marketing, advertising and promotion for the Licensed Products in Approved Retailers based upon the media-ready advertisement provided by Company (collectively “Advertising”). All Advertising shall be subject to Approval of Company. (b) Subject to the provisions of Section 3.6(c) of this License Agreement, Vendor together with its Approved Distributors shall in the aggregate spend on Advertising of Licensed Products during each Annual Period fifteen [--------------]2 of the greater of (i) Minimum Net Sales and (ii) Net Sales of Licensed Products during such Annual Period. (c) Company shall have the right to Approve the form and content of all aspects of Advertising. Company shall have [------------]3 from the date of Company’s receipt of the submission by Vendor of a matter for Approval required in this Section 3.6 to either Approve or reject such matter, and Company agrees to use its best efforts to Approve or reject the matter within that time. Company acknowledges that in connection with the marketing of the Licensed Products, time deadlines are extremely important at each stage of a marketing program. If Company fails to respond within the aforementioned Approval period, then such submission for approval will be deemed not to be Approved, and Vendor shall resubmit such submission to Company. Once the form and content of Advertising and the media vehicle for such Advertising has been Approved, the actual placement of such Approved Advertising within the media vehicle shall not require Approval. 3.7
