Social Media Strategy. Social Media Audit and Insights: • Conduct a comprehensive social media audit. • Perform social listening to gather insights. • Identify opportunities and challenges. Content Framework and Channel Strategy: • Define social objectives. • Determine the role of social media (paid, organic, partners). • Develop social content pillars. • Create a channel strategy. • Present a recommended content framework. Persona and Engagement Strategy: • Define brand personality. • Develop a community management approach. • Outline measurement and analytics approach. • Present a summary of key takeaways and opportunities.
Social Media Strategy. The public engagement calendar and attendant communications plan will influence the Parties’ social media strategy and set guidelines for timing, spacing, and intensity of social content, which has the following goals and objectives:
Social Media Strategy. Our social media strategy services methodically combine research, analytics and captivating content to increase exposure and engagement for our clients. We begin by listening to understand our clients, gaining an in-depth appreciation for their needs, experiences, and expectations. We then conduct a comprehensive social media audit, delving into the current landscape and analyzing competitors, which allows us to identify opportunities and threats. Next, we work closely with our clients to establish clear objectives and craft compelling key messaging that resonates with their target audience. From there, we turn our attention to creating a robust channel strategy where we select the most effective platforms to reach and engage with specific demographics. This includes a content framework that outlines the type of content, posting frequency and messaging tone required to consistently captivate the audience. Experience TxDOT I-35E Phase 2 Project
Social Media Strategy. KLM has an extensive presence on various social media platforms, like Twitter, Facebook, Pinterest, Instagram, LinkedIn, Google+, and YouTube. KLM additionally runs a blog. Customers can ask KLM questions through these channels. Also, these channels are used by KLM to keep their followers up-to-date on the latest KLM news, marketing campaigns, and promotions. The usage of social media platforms to reach customers experienced an extreme uptake when the Icelandic volcano Eyjafjallajökull erupted in April 2010, which caused extreme disruptions to air traffic. Customers used the social channels to reach KLM. In turn KLM decided to utilize these social networks to reach out to customers and provide them with information about the situation. Following the increased use of social media, KLM decided to create a centralized social media site for the public in October 2010, establishing the Social Media Hub. KLM is a worldwide leading example for the use and integration of social media in their CRM and operations. Similar to the NS the social media hub engages and interacts with (potential) customers of KLM to enhance their experience. However the because of the wide array of options and services available to customers the social media hub and its team are even more tied into the organizational processes. They have access to core system of the KLM operations, not only enabling them to get for and provide information to customers but also to change options on behalf of them. For example changing seat-assignments, rebooking on flights or provide compensation when the flights are delayed. They are also able to connect with the ground- and aircrews providing them with requests received form the customers. In short, the Social media hub provides customer with a personal and direct interface to all the services offered by KLM.
Social Media Strategy. Social media has become a very popular means of disseminating information fast across heterogeneous target groups. These channels serve on-demand access to content anytime, anywhere, on any digital device. To extend the project target audience (especially to involve the great public and not only sector experts) PLATOON is integrating these media tools strategically in the communication activities. Twitter and LinkedIn have been selected as the most appropriate social networks to promote the project achievements, news and outcomes. TIB will act as a moderator of both social profiles, that means control and filter inadequate contents and monitor the suitability and relevance of information to be published. The project social media strategy drafted at M3 focuses on strengthening the project presence mainly in the European social media, but also in the international social media. The social media activities will help to increase the project’s impact and relay information as widely as possible. Considered as a powerful interactive media tool, they will serve as a platform to discuss, comment, consult and suggest research and policy topics with different stakeholders at different levels, while focusing on communication and disseminating the output of the project. The social media strategy aims at: ● Identifying and approaching persons and organizations that are already active in fields related to the project activities (e.g. professionals in LinkedIn). ● Disseminate the project’s news, output, related activities, and results as well as include calls for action. ● Engaging social media followers, preferably by directing them to the PLATOON website. ● Creating interactive forums at European and national scale with external stakeholders. Actions to be performed in this context include: ● Identifying and approaching the relevant persons and organizations. ● Join relevant LinkedIn professional groups in order to promote the project. ● Regular social media posts (e.g. 1 tweet per day, blog posts published on a weekly basis and disseminated via TW and LI) aiming at informing and initiating discussions/debates/feedback. ● Social Media Campaigns: boosting posts towards the target group. Such campaigns will be customised to the project’s milestones. For instance, at the start of the project the campaign “Meet the consortium” will be featured, including interviews of all project partners focusing on their role, expectations and importance of the PLATOON project. Another ca...
