Advertising Expenditures. Licensor shall spend the amounts received from Licensee pursuant to Paragraphs 7.1 and 7.2 above, as well as the Excess Advertising Payments received pursuant to Paragraph 2.7(c) above, for the purpose of promoting the Licensed Products and the Trademark in any manner Licensor, in its sole discretion, deems appropriate. -------------------------------------------------------------------------------- Such expenditures shall include, without limitation, creative, marketing, advertising, public relations, special events and promotions, media and production, administration and other costs related to all of the foregoing. All amounts received by Licensor from Licensee pursuant to Paragraphs 7.1 and 7.2 above, which are a result of sales in Canada shall be directed by Licensor to be spent in Canada. Within sixty (60) days of the end of each Annual Period, Licensor shall provide to Licensee a statement of advertising including the Licensed Products placed during that Annual Period and the cost of such advertising. In the event that the cost of such advertising is less than the total advertising payments made by Licensee to Licensor for that Annual Period, Licensor agrees to place additional advertising in an amount equal to the shortage during the first quarter of the next Annual Period. Any apportionment of advertising costs among the Licensed Products and other products bearing the Trademark shall be made by Licensor in its sole discretion. Licensor shall make its best efforts to have Licensed Products appear in advertising placed by Licensor if the model's feet are visible and the model is wearing shoes.
Advertising Expenditures. In-System Marketing Personnel. HSAC agrees to commit advertising funds in an amount not less than $1.50 per Home Passed in connection in the initial Launch Date, and at least $.25/Home Passed annually in such System thereafter. In addition, with respect to Systems encompassing 10,000 or more homes passed, HSAC will hire or retain one (1) "local" marketing manager/firm to coordinate the initial launch of HSAC Services and follow-on Data Subscriber-end user sales and installation activities in the System. In Systems encompassing fewer than 10,000 homes passed and Clustered/Sub-5000 Systems, HSAC will engage or retain a "regional" manager/firm for the System and other Systems in the
Advertising Expenditures. Make Advertising Expenditures during any period of three consecutive weeks ending as of any date of determination in excess of the amount set forth below corresponding to the Advertising/Sales Ratio set forth below for such period: -------------------------------------------------------------------------------- Advertising/Sales Ratio Maximum Advertising Expenditures -------------------------------------------------------------------------------- Greater than or equal to 55% $ 500,000 -------------------------------------------------------------------------------- Greater than or equal to 50% and less than 55% $ 850,000 -------------------------------------------------------------------------------- Greater than or equal to 45% and less than 50% $1,500,000 -------------------------------------------------------------------------------- Less than 44% $2,000,000 --------------------------------------------------------------------------------
Advertising Expenditures. In order to promote its Institute, Program Delivery and the ITI System generally, Licensee agrees that it shall expend on approved advertising a monthly minimum of six percent (6%) of Licensee's monthly Gross Revenues, averaged over the previous six months, on the type of advertising specified in this Agreement or on other marketing and advertising materials approved by ITI. Provided however, that there shall be no monthly minimum advertising expenditures if the Licensee is operating the Institute at a minimum of 85% capacity, with capacity being scheduled capacity agreed to by ITI and the Licensee, each acting reasonably, on an Annualized Full Time Equivalent Basis. Licensee shall keep appropriate records and receipts for all advertising or marketing expenditures for at least three years, and shall provide substantiating data for such expenditures upon request by ITI.
Advertising Expenditures. 15 7.4 Approval of Packaging, Labeling and Advertising..................16 7.5 Launch...........................................................16 7.6 Fashion Show......................................................16 7.7
Advertising Expenditures. Franchisee shall make weekly expenditures and contributions for advertising and promotion as specified in Section 13 hereof.
Advertising Expenditures. DEVELOPER shall cause each DEVELOPER Store to contribute to the Local Ad Fund (as defined in the License Agreement) for such DEVELOPER Store an amount equal to the standard Local Ad Fund contribution required pursuant to the applicable License Agreement; provided, however, that, on notice from COMPANY, DEVELOPER shall also cause each such DEVELOPER Store to contribute to the standard Local Ad Fund such additional amounts which, when aggregated with the Local Ad Fund contributions of the other DEVELOPER Stores, will be sufficient to enable DEVELOPER, through the Local Ad Fund, to commence Required Television Advertising within one year of the opening of the first Store and to continue Required Television Advertising thereafter throughout the Agreement Term.
Advertising Expenditures. Client shall reimburse Creative for all out-of-pocket costs incurred and expenditures made on behalf of Client for services provided outside Creative, including, but not limited to, costs for typography, engravings, electrotypes, printing, photographs, art work and comprehensive layouts, and television and radio commercial production costs including but not limited to talent, props, scenery, sound and lighting effects, rights, license fees, and producers' fees. Creative shall present Client with an estimate of such costs to be approved by Client prior to initiating work.
Advertising Expenditures. Promotion of Events
Advertising Expenditures. Licensee shall be required to expend no less than two percent (2%) of the total annual revenues from sales of the Licensed Products to advertise said Licensed Products via television, print media, radio, billboards or any other form of advertising ("Advertising Expenditures"). In addition, the Licensee is required to advertise at its own cost, the Licensed Products in the World Wrestling Federation Magazine at no less than two (2) times per year. Licensee shall keep accurate account and copies of all documents and records relating to said Advertising Expenditures and shall be required to send in quarterly reports simultaneously with its quarterly royalty statements describing the nature and amount of Advertising.
