Ad Fund definition

Ad Fund means the accounts of the Manager designated as the “Advertising Fund Account” where Franchisees and the Non-Securitization Entities that operate Company-Owned Restaurants deposit, directly or indirectly through the Concentration Account, fees and other amounts payable to fund existing or future domestic or international marketing and advertising activities or materials for the Wingstop Brand (and in the case such determination shall be made in the good faith discretion of the Manager).
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Ad Fund means the advertising fund formed by FRANCHISOR by combining the Advertising Contribution with advertising contributions paid in respect of all Burger King Restaurants in the Territory, and managed by Franchisee until the occurrence of an MFDA Termination Event or until FRANCHSOR terminates Franchisee’s right to manage the Ad Fund under clause 10(7) of the MFDA.
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Ad Fund means an advertising fund formed by FRANCHISOR by combining the Advertising Contribution with advertising contributions paid in respect of any number of other Burger King Restaurants.
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Examples of Ad Fund in a sentence

  • A further description of the Ad Fund and your obligations with respect to advertising and promoting the Franchise is found in Section 11 of this Agreement.

  • At any time thereafter, we will have the right to reinstate the Ad Fund under the same terms and conditions as described in this Section (including the rights to terminate and reinstate the Ad Fund) by giving you thirty (30) days’ advance written notice of reinstatement.

  • We may spend in any fiscal year an amount greater or less than the total contributions to the Ad Fund in that year.

  • We will prepare an annual statement of monies collected and costs incurred by the Ad Fund and will make it available to you on written request.

  • You authorize us to collect for remission to the Ad Fund any advertising monies or credits offered by any supplier to you based upon purchases you make.

  • You must spend, in addition to any contributions to the Ad Fund, a minimum of the greater of (a) Three Thousand and No/100 Dollars ($3,000.00); or (b) five percent (5%) of the Franchise’s gross revenues for each month during the term of this Agreement, as outlined in Paragraph 6.4, for local advertising, promotion and marketing.

  • Except as expressly provided in this Paragraph, we assume no direct or indirect liability or obligation to you with respect to the maintenance, direction, or administration of the Ad Fund.

  • We will be entitled to direct all advertising programs financed by the Ad Fund, with sole discretion over the creative concepts, materials, and endorsements used in them, and the geographic, market, and media placement and allocation of the programs.

  • The Ad Fund will furnish you with approved advertising materials at its direct cost of producing those advertising materials.

  • We may cause the Ad Fund to borrow from us or other lenders to cover deficits of the Ad Fund, or to invest any surplus for future use by the Ad Fund.


More Definitions of Ad Fund

Ad Fund means the fund created through Franchisees’ payments in connection with the marketing and advertising of the Ruby’s® brand on a regional and a system/national level, as required by certain Franchise Agreements.
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Ad Fund has the meaning set forth in the Management Agreement.
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Ad Fund means the account maintained by the Manager for advertising payments in respect of the Wingstop Brand, together with any other new accounts for advertising payments created by the Manager from time to time.
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