A NECESSARY EVIL OR MAYBE EVEN AN OPPORTUNITY Sample Clauses

A NECESSARY EVIL OR MAYBE EVEN AN OPPORTUNITY. At the same time as one encounters a range of negative articulations about notions of privacy in the digital age, there are also new discussions developing regarding how the apparent thirst for data about people might be used by them to their own advantage by entering into various kinds of transactional engagements with the people who would seek to collect it. Indeed, a number of studies have shown that, whilst users may have a broad interest in managing the risk of exposure, there are also numerous rationales people will adopt for, on the contrary, quite explicitly making personal information available. In a previous deliverable (UCN D5.1, 2014) we have already noted that users are usually quite “pragmatic about the use of their data” and “aware that services that are of interest to them often require personal information and are willing to provide the data if they perceive a benefit and do not feel their data is used against their interest”. Many of the considerations here are actually relatively mundane and more to do with the ordinary trade-offs one has to engage in in order to get by in life. So, and for instance, selected revelation of certain aspects of personal information is often necessary to proceed with a relationship, or is required to accomplish some other kind of end (Xxxxxxxx et al, 1999; Xxxxxxxxxxx et al, 2013; Xxxx & Xx, 2013; Xxxxx & Xxxxxxxxxxx, 2011). Examples here include gaining access to information or services (Joinson, 2008); obtaining enhanced services such as improved healthcare (Beach et al, 2009; Xxxx & Xx, 2013; Xxxxxx et al, 2013; Xxxxxx et al, 2011; Xxxxx et al, 2006; Xxxx et al, 2011; Xxxxxx & Xxxxxx, 2008); enhancing how you manage particular activities or pastimes (such as cooking and eating or sports activities) (Xxxxxx et al, 2013); or accessing features specifically tailored or personalised to meet your own preferences (Xxxxx et al, 2011; Xxxxxxx et al, 2011; Xxxxxx et al, 2006; Xxxxx et al, 2008)1. In relation to all this Xxxxxxxx et al noted in 1999 an interest on the part of users to have an ‘auto-fill’ button that could be clicked on in browsers to enter recurrently requested information on web forms. Auto-fill is, of course, now a commonplace feature in most browsers and used pervasively. Much of this is bound up with a routine need to provide information to bring about transactions and obtain implicit value such as shopping benefits (Xxxxxx et al, 2000) thus bringing about explicit rewards such as discounts, lo...