WORKFORCE RECRUITMENT: DIGITAL MARKETING Sample Clauses

WORKFORCE RECRUITMENT: DIGITAL MARKETING. The Offeror selected shall work collaboratively with the Governor’s Office of Economic Development and may be required to perform the following duties: • Concept, write, create and place digital marketing materials. • Media buying for digital marketing. • Manage paid search buys on all of the major search engines. This includes management of the allotted pay-per-click budget. For search marketing, develop, execute and report on keyword-based PPC programs. • Provide ongoing strategic planning, management, direction and implementation regarding all electronic/interactive digital marketing mediums (online banners, search engine marketing, video, contextual placements, etc.) to ensure this strategy integrates with traditional advertising efforts and the South Dakota brand. • Research, identify and recommend emerging technology and trends in digital marketing with the ability to integrate through innovative, creative, strategic and engaging strategies and campaigns that are aligned with the department’s brand. • Ability to provide detailed monthly reporting on the digital media efforts. • Research effectiveness and ROI of digital marketing strategies. • Research and recommend new interactive technologies strategies and services. • Brand management. • The agency must have the financial capacity to contract and purchase media without advance payment by the Governor’s Office of Economic Development. Marketing Needs: o Advise and make recommendations to the Governor’s Office of Economic Development on matters pertaining to branding, advertising, and public relations o Create a compelling, yearly advertising campaign that increases public awareness of and support for the Governor’s Office of Economic Development, both for workforce development. • Work with the Governor’s Office of Economic Development in creating a new look and feel, conveying we are still open for business and a place of opportunity for living, working and doing business. • Conceive and help produce text, printed, audio, video, and digital materials • Media buying services for the purchase of time or space in media outlets for the placement of advertising including, but not limited to, pre-buy analysis, planning, negotiating best rates and placements, tracking and post-buy analysis. • Integrate content with search engine optimization and social media marketing, including geotargeting. • Integrate coop opportunities with our economic development organizations.
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WORKFORCE RECRUITMENT: DIGITAL MARKETING. The Offeror selected shall work collaboratively with the Governor’s Office of Economic Development and may be required to perform the following duties: • Concept, write, create and place digital marketing materials. • Media buying for digital marketing. • Manage paid search buys on all of the major search engines. This includes management of the allotted pay-per-click budget. For search marketing, develop, execute and report on keyword-based PPC programs. • Provide ongoing strategic planning, management, direction and implementation regarding all electronic/interactive digital marketing mediums (online banners, search engine marketing, video, contextual placements, etc.) to ensure this strategy integrates with traditional advertising efforts and the South Dakota brand. • Research, identify and recommend emerging technology and trends in digital marketing with the ability to integrate through innovative, creative, strategic and engaging strategies and campaigns that are aligned with the department’s brand. • Ability to provide detailed monthly reporting on the digital media efforts. • Research effectiveness and ROI of digital marketing strategies. • Research and recommend new interactive technologies strategies and services. • Brand management. • The agency must have the financial capacity to contract and purchase media without advance payment by the Governor’s Office of Economic Development.
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