Search Engine Marketing Clause Samples
The Search Engine Marketing clause defines the rules and responsibilities related to promoting a business or product through paid advertisements on search engines. Typically, this clause outlines which party is responsible for managing campaigns, setting budgets, and selecting keywords, as well as any restrictions on bidding for certain terms or representing the brand. Its core function is to ensure both parties have a clear understanding of how search engine marketing efforts will be conducted, thereby preventing conflicts over advertising practices and protecting brand integrity.
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Search Engine Marketing. Search Engine marketing is a part of internet marketing. It is a process which helps in promoting a website by increasing its visibility with the help of certain tools such as paid advertisements, Search engine optimization, and other search engine services that will help in increasing the search traffic to the website. Search Engine marketing is a broader term compared to Search Engine Optimization. SEO is generally considered as a part of SEM. SEO helps to achieve better organic search results, whereas SEM helps us to target the users with the help of paid advertising links in the search engine results page along with the organic search results so that the targeted users will visit the website. Search marketers make use of a lot of paid search platforms. Out of that the most predominant paid search platform is Google AdWords, followed by Bing Ads and Yahoo. Beyond that, there are various other Pay Per click platforms and in addition to that the PPC advertising opportunities on some of the popular social media networks. Search engine marketing's most noteworthy quality is that it offers sponsors the chance to put their advertisements before customers who are ready to buy a particular product in that precise moment. Social Media marketing is a part of internet marketing. It is a platform that can be used by anyone who has an internet connection. Social media marketing can be easily characterized as a term used to portray the act of increasing website traffic or brand awareness, using social media networking sites. Social Media marketing mainly focuses on designing a content that is very unique and helps in attracting the attention of the users. It should also persuade the viewers to share it with others. This type of marketing is driven by eWoM – electronic word of mouth, which means it results in earned media instead of paid media. Social media marketing can help the organization to achieve various objectives. Some of the objectives could be increasing website activity or traffic, increasing the awareness about their brand among the people, creating a brand image and positive brand affiliation. It would also help in enhancing the communication and connection with the potential customers. There are a lot of Social media networking platforms, but each social media marketing sites would require different tools, techniques, or strategies of marketing. The following are some of the Social media networking platforms or sites that are used for marketing: Faceboo...
Search Engine Marketing. Unless otherwise approved by Provider in writing, Affiliates shall not to run SEM campaigns for Provider products and services on Google.
Search Engine Marketing. You will not bid on, purchase or otherwise use any of the Marks in connection with any search engine optimization practices, search retargeting based on the fact that a consumer had searched for a Mark, paid search advertising or any other form of on-line or other advertising, including, without limitation, as on-line identifiers, "metatags," "scumware," "spyware," vanity addresses, social media site pages, on-line handles or similar designations of source, or any other service that results in such party being referenced in regard to internet searches for the Marks or attracts internet users to citizenM websites, call centers or other services. You will actively apply negative keywords for all of the Marks (and common misspellings thereof) within any internet search engine through which you run on- line search campaigns. For the avoidance of doubt, you agree to add, across all platforms:
(i) negative phrase match for each of the core brand keywords of citizenM listed on Exhibit B;
(ii) negative phrase match for each of the Marks listed on Exhibit B, and common misspellings thereof;
(iii) negative exact match for citizenM’s combination of terms set forth on Exhibit B;
(iv) negative phrase match across all your platforms for unique citizenM hotel property names set forth on Exhibit B.
(v) Exhibit B may be updated from time to time at citizenM’s sole discretion. After receiving each updated list from citizenM, you will promptly apply negative keywords in accordance with this paragraph and such updates. You will regularly monitor your search query reports for broad matches to citizenM’s Marks and add negatives accordingly. You are solely responsible for ensuring full compliance with this section by your affiliates, distributors and subcontractors.
Search Engine Marketing. Customersreceiving SEM services will have access to a Company SEM/PPC specialist that will setup local directory listings within a third-party SEM and manage those listings. The specialist will also setup and manage paid advertising through Google Adwords Express for client campaigns, provided that any Google Adwords fees shall be paid directly by Customer through the Customer’s merchant account. Customer agrees to spend a minimum of $25.00 per month on paid advertising (such as pay per click) through Google, provided that for maximum effectiveness, Company may recommend additional paid advertising through Google based on Customer location, keyword competition, and other relevant factors. Company is not responsible for the Customer overwriting SEM work to the Customer’s site (e.g., Customer/webmaster uploading over work already provided/optimized). The Customer will be charged an additional fee for re-constructing content, at then-standard hourly rates. Customer acknowledges that Company has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future, and that the Customer’s website may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.
Search Engine Marketing. We already run search engine marketing (SEM) campaigns on Google; therefore, we ask our affiliates not to run SEM campaigns for our products and services on Google. To clarify the availability of campaigns on secondary search engines, please contact stylist support at ▇▇▇▇▇▇▇▇@▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇.▇▇▇.
Search Engine Marketing. (1) This Section applies to all Internet search-engine-based Services that Advertiser has authorized (other than SEO Services), including Publisher’s current ypConnectSM, ypSearchSM, and ypClicksSM Services (or those products’ functional equivalents in the event of a name change or product reclassification) (“SEM Services”). Some SEM Services may be subject to additional terms and conditions.
Search Engine Marketing. You are strictly prohibited in engaging in Search Engine Marketing in relation to the Program.
Search Engine Marketing. The Authorised Retailer may promote the On Contract Products using Internet search engines when used in compliance with the above requirements of this Agreement regarding Internet advertising. The Authorised Retailer may not use the names of the On Contract Products or advertise technologies protected by On AG's trademarks, registered industrial designs, copyrights, patents, utility models or other intellectual property rights in paid contextual advertising.
Search Engine Marketing. Any Affiliate of the Network using PPC to drive merchant traffic may not bid on merchant company name or merchant domain name (exactly as configured in the Network). An Affiliate may not represent themselves as the merchant in PPC campaigns unless consent is given by the Merchant. Commission earnings that originate from a company name or domain name bid violation are subject to withholding. The Network or NFT | ▇▇▇▇▇▇ is not culpable for reversing commissions paid on sales coming from UGC (User Generated Content) on a publisher site. Merchants are responsible for including this in their Custom Program Terms and Conditions if they do not wish the pay commissions for these sales. The use of invalid or unauthorized merchant coupons, deals, or promotions is prohibited. If the coupon, deal, or promotion is not listed within the merchants configured ▇▇ ▇▇▇▇▇▇▇▇▇, express permission from the merchant is required before use. Network tracking cookies set by Affiliate end-user clicks, through campaigns and tracking links of any kind provided by the Network, must be the direct result of an end-user outbound click, whether from a web site, PPC campaign, newsletter or email. Forced clicks or practices otherwise known as cookie stuffing are against this Affiliate Agreement. The Network prohibits any Affiliate from representing themselves as the merchant by any means, or from using any web programming code or techniques to frame the Merchant’s site within an end user’s browser. If an Affiliate chooses to frame Merchant’s sites it must be with Merchant consent before doing so.