Marketing and Commercialization. 3.1 LICENSEE agrees to use good faith and commercially reasonable efforts to market the Game and to distribute the Game in approved jurisdictions during the term of this Agreement.
Marketing and Commercialization. Subject to the terms described in this Agreement, Lilly shall have the sole right to obtain Regulatory Approval, market, sell, distribute and otherwise commercialize the Product in each country in the Territory as Lilly may deem appropriate. Lilly will be as diligent in commercialization of Product as with other Lilly products of similar probabilities of technical success and commercial potential. Lilly shall at its expense, control the marketing plans for Product in the Field, including but not limited to branding of Device and packaging materials with Lilly trademarks and logos. Lilly shall have the sole right to select the trademark(s) for the Products developed and commercialized under this Agreement. * * * *.
Marketing and Commercialization. Subject to the terms described in this Agreement, Lilly shall have the sole right to obtain Regulatory Approval, market, sell, distribute and otherwise commercialize the Product in each country in the Territory. Subject to the terms of this Agreement, Lilly shall work diligently to commercialize Products and Post-Project Products, if any, in Major Markets at least as diligently as Lilly commercializes products of similar probability of technical success, market/commercial potential and stages of development in Major Markets. Failure by Lilly to meet its diligence obligation under this Section 5.1 of this Agreement due to reasons beyond Lilly's control (including, without limitation, force majeure and/or lack of technical success of the Products and/or Post-Project Products) will not constitute lack of due diligence for purposes of this Agreement.
Marketing and Commercialization. Subject to the terms described in this Agreement, Lilly shall have the sole right to obtain Regulatory Approval, market, sell, distribute and otherwise commercialize the Product in each country in the Territory as Lilly may deem appropriate. Lilly will be as diligent in commercialization of Product as with other Lilly products of similar probabilities of technical success and commercial potential. Lilly shall at its expense, control the marketing plans for Product in the Field, including but not limited to branding of Device and packaging materials with Lilly trademarks and logos. Lilly shall have the sole right to select the trademark(s) for the Products developed and commercialized under this Agreement. Lilly agrees to consider in good faith the usage of Oralin(TM)/Oralgen(TM) and any other existing Generex trademarks. In addition, Lilly agrees not to use the Generex trademarks with any product(s) without a written license from Generex.
Marketing and Commercialization. 4.1 SAFFRON TECH undertakes throughout the Term of this Agreement, to make its best efforts to market and sale the Product in the Territory and to invest resources and efforts to ensure that the Product penetrates the market and becomes a leading product. SAFFRON TECH hereby declares, warrants and undertakes that: (i) it has the capabilities necessary to perform its obligations under this Agreement; (ii) neither this Agreement nor any of its terms constitutes any conflict with any of its other obligations or agreements; and (iii) that during the Term of this Agreement, SAFFRON TECH, SEEDO and any third party controlling them or under their control, shall not engage to market products that compete with the Products without the prior written approval of GROWIN and that such approval shall be subject to SAFFRON TECH’s undertaking to devote sufficient time and effort to vigorously and diligently fulfill its duties and obligations pursuant to this Agreement.
Marketing and Commercialization. Subject to the terms described in this Agreement, Lilly shall have the sole right, at its own expense, to obtain Regulatory Approval, and to market, sell, promote, distribute and otherwise commercialize Products in the Field, including, without limitation, preparation of promotional materials, direct-to-consumer advertising, samples, and sales representatives, in each country in the Territory that Lilly elects to market the Product as Lilly may deem appropriate. Lilly shall control the marketing plans for Product in the Field, including, but not limited to, branding of Devices and packaging materials ***-Denotes portions omitted pursuant to a request for confidentiality under Rule 24b-2 of the Securities Exchange Act of 1934. A copy of this agreement with the omitted information intact has been filed separately with the Securities and Exchange Commission. which, unless Lilly determines otherwise, shall be sold solely under Lilly trademarks, trade dress and logos.
Marketing and Commercialization. 5.1. After the receipt of the Regulatory Approval for the Product, the Product will be launched in the Territory, and will be distributed and sold by SCM or through its Affiliates or Sublicensee at fair market terms agreed upon after arms’ length negotiations. SCM shall inform MAPI within thirty (30) days from the execution of any engagement between SCM or any of its Affiliates or Sublicensee in connection with the commercialization of the Product in the Territory and shall provide MAPI with the commercial terms of such engagement as well as any other details reasonably required by MAPI. SCM shall use reasonable efforts in marketing and commercializing the Products in the Territory in order to maximize the sales of the Product in the Market, and in order to ensure maximizing the commercialization and sales of the Product in the Territory, directly or through obtaining an agreement with a Sublicensee.
Marketing and Commercialization. 3.1 KALAPA HOLDINGS is solely responsible for commercialization of the SR Capsules in the Territory and will bear all associated costs thereto, including without limitation, promotion, marketing, sales, regulatory expenses, all necessary lab equipment, raw materials and any required labor.
Marketing and Commercialization. 6.1 Commercialization. Except as set forth in Section 3.3, SP Ltd. shall ----------------- be solely responsible for the promotion, marketing, distribution and sale of Licensed Product in the Field hereunder. After receipt of Regulatory Approval of the Licensed Product,, SP Ltd. shall use diligent efforts to promote, market and sell the Licensed Product in those countries of the Territory where such Regulatory Approval has been received. For the purposes of this Section 6.1
Marketing and Commercialization. 3.1 BARAK is solely responsible for commercialization of the SR Capsules in the Territory and will bear all associated costs thereto, including without limitation promotion, marketing, sales, regulatory expenses, all necessary lab equipment, raw materials and any required labor.
