Market Segmentation. Motivating The Masses will focus on two markets within the United States, the small business segment (businesses with more than one employee/owner), and the entrepreneur segment, which includes home-based and one-person business operations. Although the company can handle larger organizations, the greatest benefit will come to businesses with under $10 million in annual sales. The majority of these companies are comprised of "technicians" who are gifted in the work of their business, but typically do not have the resources to have in-house staff dedicated to strategic planning, professional development and/or coaching. Our goal is to eventually obtain approximately two-thirds of all our business from the small business segment, since this generates the greatest cash flow. Furthermore, this segment has the lowest percentage of variable costs. The small business segment is considered to be the company's cash cow. Table: Market Analysis Market Analysis 2011 2012 2013 2014 2015 Potential Customers Growth CAGR County A 3% 31,424 32,367 33,338 34,338 35,368 3.00% County B 2% 14,130 14,413 14,701 14,995 15,295 2.00% County C 3% 6,189 6,375 6,566 6,763 6,966 3.00% County D 2% 2,849 2,906 2,964 3,023 3,083 1.99% County E 2% 27,008 27,548 28,099 28,661 29,234 2.00% Total 2.46% 81,600 83,609 85,668 87,780 89,946 2.46% Chart: Market Analysis (Pie)
Market Segmentation. Social Media conversation market is huge with Facebook (1.9 billion active users) and Twitter (500 million active users) leading the pack. Frenzs will enter this spectrum of communication with a new flare that is sure to take the global community by storm. Frenzs will be easily differentiated based on four key product distinctions:
Market Segmentation. 2 1.5 Product..................................................................................... 2 1.6 Territory................................................................................... 2 1.7 Agencies.................................................................................... 2
Market Segmentation. The definitions of the MEDICAL SEGMENT and the INTERVENTION SEGMENT are included in EXHIBIT I.
Market Segmentation. The market segmentation scheme is fairly straightforward, and focuses on Residential and Commercial customers. The information contained in the customer analysis table is taken directly from the 2007 US Census and clearly shows that the largest market potential is the Residential segment. The Company will focus on new and existing homeowners, landscapers, commercial & residential excavators, and commercial customers. Table: Market Analysis Market Analysis 2010 2011 2012 2013 2014 Potential Customers Growth CAGR Residential 1% 2,380,000 2,403,800 2,427,838 2,452,116 2,476,637 1.00% Commercial 1% 1,033,999 1,044,339 1,054,782 1,065,330 1,075,983 1.00% Total 1.00% 3,413,999 3,448,139 3,482,620 3,517,446 3,552,620 1.00% Chart: Market Analysis (Pie)
Market Segmentation. The CDV market segmentation scheme is divided into Meal Replacement (MR) and Control Portion (CP) weight management programs. Both these programs are compatible with LMS renowned home delivery service and are easily adaptable to LMS clients' lifestyles. Weight management programs that emphasize physical exercise do not draw on LMS core assets of a medical supply company. Therefore the CDV weight management segment is directed to MR and CP programs for LMS clients. The MR program offers an economical method of weight management that is both effective for LMS clients desiring weight loss and weight maintenance. The MR segment is projected to have a greater signup ratio than the CP segment. Both segments are projected to have a monthly churn loss of 4% of signups. The nature of the CDV campaign is that LMS clients are contacted several times. The projections estimate that the rate of signup will diminish for each of the first four re-surveys and continue to be the same beyond the fourth contact. The combination of monthly client losses and diminished signup rates leads to a decline in CDV signups after initial growth in the first year. Because of the higher price of the CP program a comparable lower signup ratio is projected for the CP segment. The model projects a stabilized signup ratio of 0.90% of LMS clients. The LMS clients grow at per month and there is an underlying projected loss of LMS clients per month. Projected annual growth rate is prior to losses. Market Analysis Potential Customers DEC 2008 DEC 2009 DEC 2010 DEC 2011 DEC 2012 - - - Final LMS Clients 1293650 1534450 1787250 2052050 2328850 Meal Replacement (MR) Clients 28,753 38,604 38,367 36,795 33,530 Controlled Portion (CP) Clients 11,610 14,711 13,730 12,368 10,430 Total 40,363 53,315 52,097 49,163 43,960 % Total LMS CDV Signups 3.12% 3.47% 2.91% 2.40% 1.89% 0.90% Table 2: Market Analysis
Market Segmentation. The potential customer groups for Mon Valley Aquaponic are:
Market Segmentation. 5 4.2 Industry Analysis ..................................5 5.0
Market Segmentation. Grocery Stores: our market research indicates about 12 potential customers who buys hole sale cuts to further process for the retail market. Restaurants & Hotels: our customer surveys indicate a strong market among the restaurants operating in the metropolitan area. There are 20 such businesses most of them with good potential to grow and purchase more product. Public institutions: state run programs like the kitchen at the penintensary are our client. There are many of these governement run institutions that are used to stimulate growth in economy buy spending money in purchasing goods from local producers. Table: Market Analysis Market Analysis 2008 2009 2010 2011 2012 Potential Customers Growth CAGR Grocery Stores 15% 4 5 6 7 8 18.92% Restaurants & Hotels 7% 7 7 7 7 7 0.00% Other 3% 12 12 12 12 12 0.00% Total 4.09% 23 24 25 26 27 4.09% Market Analysis (Pie) Grocery Stores Restaurants & Hotels Other
Market Segmentation. As mentioned in the section above the two major markets for the Company are tourists and naturally the locals. The firsts segment comes through the area to visit the famous vacation location; the Florida Keys, and the second target members are year round residence who make a livelihood off the geography of the region; fishing and boating services. Table: Market Analysis Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR Tourists 3% 4,000,000 4,120,000 4,243,600 4,370,908 4,502,035 3.00% Locals 1% 11,017 11,127 11,238 11,350 11,464 1.00% Total 2.99% 4,011,017 4,131,127 4,254,838 4,382,258 4,513,499 2.99% Chart: Market Analysis (Pie)
