Theoretical Background of the Research Field Sample Clauses

Theoretical Background of the Research Field. ‌ Over the past decades, scientists have made significant progress in the field of consumer science in general, and food consumer science in particular. The aim of this chapter is to give a short overview of the main achievements in this field. An important condition for efficient work is to define the area of food consumer science we are dealing with in this project. This area will be circumvented in this chapter. We will argue that our framework is delimited by the merged fields of consumer science and food market science. Moreover, we will address the issue of missing gaps: how to explore the missing gaps in food consumer sciences in the Western Balkan Countries (WBC)? An activity of FOCUS-BALKANS is to describe the State of the Art of food consumer science in the WBC’s by collecting basic data and identifying missing gaps. And besides that, a diagnosis of the “ist” (the present situation) supports the design of the “soll” (the future goals/objectives), as for example applied in Hertog et al. (2005). The process is explained in Figure 1. What I What I don’t know What others know What others don’t know Knowledge no one knows Knowledge I can transfer My missing gap Every one knows Figure 1 Identifying existing knowledge, knowledge transfer, expertise and missing gaps The main objectives of this project are to focus on the boxes “knowledge I can transfer” and “my missing gaps” from figure 1. Missing gaps can be identified by making an inventory of the chosen field of interest and compare the measured situation (inventory) with an average situation or a defined optimal situation elsewhere. The areas of interest as formulated in the official WP1 description are “consumer research” (attitudes and perceptions), “market situation” and “organizational structures”. However, this project, with the different case studies and research results will also contribute to the box “Knowledge no one knows”.
Sample 1
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