Referent surveys Sample Clauses

Referent surveys. There are lot of quantitative social and marketing researches where usage and attitudes related to food are examined. When publicly available surveys in WBC are in question, the data related to food are collected through module of diet habits in National Health surveys (done by WHO methodology in some of the WB countries). These kinds of data are of course very often collected in marketing researches as well, but these surveys, by the rule, are not available for broader public. Some of the standardized measurements/questionnaires of food habits and attitudes are the following scales (Xx Xxxxx, unpublished): • Health consciousness / nutrition behaviour which consists of three modules : Health consciousness scale (HCS), Health locus of control (HLC) and Health belief model (HBM) • Food choice questionnaire (FCQ) which has nine dimensions: health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, ethical concern, 36 items in total) • Taste and health attitude questionnaire (HTAS) consists of 3 health interest and 3 taste interest mini-scales: general health interest, light product interest, Natural product interest, Craving for sweet foods, Using food as reward and pleasure) Food neophobia scale (FNS) is designed to predict personal willingness to try new food and consists of 10 items/Variety seeking scale (VARSEEK-scale) with respect to foods, is based on the theory that people need a certain state of arousal and that each individual has Optimal Stimulation Level and, consequently, that desire for variety in consumption is of intrinsic character. In addition, we also recommend the scale on impulse behaviour, since, as was previously said, impulse purchase is very important when food consumption is in question. International valid and well-tested scale on impulse behaviour is – Compulsive Buying Scale (CBS), 7-item scale developed by Xxxxx and X’Xxxxx in 1992. The information about food consumption in WBC countries are collected on yearly level by Household Budget Surveys and also in some years by LSMS (Living Standard Measurement Study). This concerns research developed by the World Bank which is now implemented in more than 60 countries. Since the 7day-diary (7DD) method is used in these two surveys, the data are based on actual behaviour. For food consumption investigations also very often are used food frequency questionnaire (FFQ) and 24h recall questionnaire, both based on past experience (in case of 24h recall the ...
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