Processors and retailers Sample Clauses

Processors and retailers. In depth interview with consumers are used to highlight the consumer perceptions on food products. Usually carried out on small samples of population, these interviews primarily address issues of creative nature and the motivational factors that drive consumer behaviour. In depth interview with processors are crucial to analyse consumer trends and behaviour and are useful to help quantify the considered market from the point of view of actors of the supply chain. They are used to: • To quantify markets in volume and in value and evaluate the tendencies of these markets • Analyse and compare the strategies of the different processors/distributors present on the market • Analyse from the processor/distributors point of view the consumers’ attitude, needs and expectations. The specificity of indepth interviews of processors or retailers is described in reference books related to marketing or market studies. In the case of market studies, they may be an important source of: • quantitative data on : − The global size of the market (in volume and in value) − Characteristics of this market : location, distribution channels, sociodemographic caracteristics of consumers − competition − description of the global supply chain : producers, processors, wholesalers, retailers, exporters • qualitative data to better understand consumption and consumer’s behaviour through the main factors of influence such as defined by Xxxxxx (Xxxxxx & al, 2003) : psychological influences, cultural and social influences One major specificity of these interviews is that “interviewers have to be chosen so that they own the same technical background is than the interviewees”. (Fournis, 1995). The setting up of the sample of companies requires a preliminary operation of great importance, which consists in studying the detailed structure of the circuits of processing and distribution. The choice of processors or retailers to meet is generally easy in countries where national directory of the companies and the establishments exist. These surveys are long and expensive because of the geographic dispersion of companies, of the necessary competence of interviewers, and need more demarches before the interview and very often after the interview.
Sample 1
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