Campaign management definition

Campaign management means conducting, coordinating or supervising a campaign to elect, defeat, retain or recall a candidate, or adopt or defeat a measure, including but not limited to hiring or authorizing the hiring of campaign staff and consultants, spending or authorizing the expenditure of campaign funds, directing, supervising or conducting the solicitation of contributions to the campaign, and selecting or recommending vendors or subvendors of goods or services for the campaign.
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Campaign management means any and all functionality, methods, processes or tools comprising or relating to managing marketing campaigns, including but not limited to pro-forma modeling or analysis, post-campaign analysis or reporting, offer redemption analysis, campaign tracking, campaign zip code/area visualization, offer creation, offer assignment, offer modeling, direct mail management, database marketing management, applications to facilitate customer list generation or development, database segmentation for the purpose of marketing, directed marketing, loyalty programs, customer profiling, techniques, methods or processes to improve or refine marketing and productivity, methods, processes or tools to create, implement or analyze direct marketing programs, campaign data visualization, direct mail management and maintenance of historically executed campaigns and customer or database segmentation as it relates to any of the functionalities described above.
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Campaign management means conducting, coordinating or supervising a campaign to elect a candidate.
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Examples of Campaign management in a sentence

  • Specific elements included:o Where and how to advertiseo Multi-homing• Campaign management: respondents using third parties for this option tended to leave most of the management of their advertising to a third party.


More Definitions of Campaign management

Campaign management means the strategic oversight and execution of a Campaign, consisting of planning, scheduling, vendor specifying, buying and reporting by Kaleidoko on behalf of the Client, including (but not limited to) the placement of Advertisements in purchased Media, Advertisement technology, content strategy, brand integration, internal communication, public relations, social media, email, mailing lists, search engine marketing, customer relationship management and establishing KPIs, which is specified in the Statement of Work as part of the Marketing Deliverables;
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Campaign management. - means conducting, coordinating, or supervising a campaign to elect, defeat, retain or recall a local “candidate,” or adopt or defeat a local ballot “measure,” including but not limited to:
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Campaign management means conducting, coordinating or supervising a campaign to elect, defeat, retain or recall a local “candidate,” or adopt or defeat a local ballot “measure,” including but not limited to:• Hiring or authorizing the hiring of campaign staff and consultants; or• Spending or authorizing the expenditure of campaign funds; or• Directing, supervising or conducting the solicitation of campaign contributions; or• Selecting or recommending vendors or subvendors of goods or services for the campaign [SF C&GC Code Section 1.505(c)]The terms “candidate” and “measure” are defined and discussed below and on page 5. Example 1:The Committee for Better Beaches pays Strategic Surf Consultants $1,000 in a calendar year to direct a campaign to adopt a local ballot measure that would authorize San Francisco to borrow money to finance improvements to make its beaches cleaner. Strategic Surf hires two people to assist in directing the campaign for the Committee. Strategic Surf also spends campaign funds on the Committee’s behalf.Strategic Surf is a campaign consultant and must register and file periodic reports. Strategic Surf’s two employees, without doing more, are not campaign consultants and are not required to register, but their names will appear on Strategic Surf’s disclosure reports. The Committee for Better Beaches, without doing more, is not a campaign consultant and has no filing obligations under this Ordinance. Example 2:The Coalition to Restore Center Square hires Iris Sanchez to conduct its campaign. The Coalition pays Ms. Sanchez $3,000 in a calendar year to call hundreds of supporters to solicit contributions for the Coalition’s campaign. Ms. Sanchez hires five employees to conduct door-to-door solicitation of contributions. Ms.Sanchez also hires various vendors to provide postage, paper and envelopes for the campaign. Ms. Sanchez is a campaign consultant and must register and file periodic reports. The five employees, without doing more, are not campaign consultants and are not required to register, but their names will appear on Ms.Sanchez’s disclosure reports. Similarly, the vendors, without doing more, are not campaign consultants and have no filing obligations under this Ordinance.
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Related to Campaign management

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