MARQUE VALUES, ADVERTISING AND PROMOTIONS TRADEMARKS Sample Clauses

MARQUE VALUES, ADVERTISING AND PROMOTIONS TRADEMARKS. Marque Values 2.1 Dealer and Company, as part of a national Land Rover distribution system, agrees to adhere to the Marque Values and promote Land Rover Products and conduct their operations in a manner consistent with those values.
Sample 1
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MARQUE VALUES, ADVERTISING AND PROMOTIONS TRADEMARKS. MARQUE VALUES 2.1 Dealer and Company, as part of a national Land Rover distribution system, agrees to adhere to the Marque Values and promote Land Rover Products and conduct their operations in a manner consistent with those values. ADVERTISING 2.2 Advertising will be done consistently and regularly in compliance with Company guidelines and Dealer will correct and/or withdraw, as required by Company, any advertising or promotional material which Company, in its sole opinion, deems objectionable. PROMOTIONS 2.3 Dealer will conduct, on a regular basis, promotional events such as off-road events, service clinics, lifestyle and press events and support local civic and cultural events, all to further enhance the image of the Dealer and other Land Rover dealers.
Sample 1
MARQUE VALUES, ADVERTISING AND PROMOTIONS TRADEMARKS. MARQUE VALUES 2.1 Dealer and Company, as part of a national Land Rover distribution system, agrees to adhere to the Marque Values and promote Land Rover Products and conduct their operations in a manner consistent with those values. ADVERTISING 2.2 Advertising will be done consistently and regularly in compliance with Company guidelines and Dealer will correct and/or withdraw, as required by Company, any advertising or promotional material which Company, in its sole opinion, deems objectionable. PROMOTIONS 2.3 Dealer will conduct, on a regular basis, promotional events such as off-road events, service clinics, lifestyle and press events and support local civic and cultural events, all to further enhance the image of the Dealer and other Land Rover dealers. SIGNS 2.4 Dealer will purchase, illuminate, promptly repair and maintain at the Dealer Premises, signs and displays of the type developed by Company as well as such other types of signs necessary to effectively identify the Dealer and the Dealer Premises. The parties will cooperate so as to adhere to local laws and ordinances which relate to the placement, size and general appearance and control of signs. Dealer will provide Company with sufficient information concerning local laws and ordinances to allow for proper design and placement of signs. ADVERTISING GROUPS 2.5 To the maximum extent permitted by law, Dealer will participate in promotional, advertising and public relations programs and groups developed by Company and will further develop and actively utilize programs for the advertising, promotion and media coverage of Land Rover Products. USE OF TRADEMARK 2.6 Dealer will not use or display any Company trademark except in the following fashion: 2.6.1 In connection with the promotion, sale and service of Land Rover Products exclusively; and 2.6.2 Only in such manner and for such purposes incident to such promotion, sale, and service as Company may specify from time-to-time. LIMITATION 2.7 Dealer agrees not to use any word, symbol or abbreviation which is similar to, or may be confused with Company's trademark. Dealer may use the designations "Land Rover Authorized Dealer," "Land Rover Genuine Parts," and "Land Rover Authorized Service" and the vehicle names "Range Rover", "Discovery", "Defender 90" and "Defender 110". No Company trademark may be used except in the color, size, form and style as uniformly approved by Company. Dealer is not authorized to offer any resale items displaying Company's tr...
Sample 1

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