Examples of Joint Commercialization Plan in a sentence
Notwithstanding anything to the contrary in this Agreement, any Joint Commercialization Plan prepared by Biogen Idec prior to Opt-In shall not be binding on Sobi to conduct any activities, or be responsible for any portion of any costs incurred, after the exercise of its Opt-In Right for a Product, except to the extent such Joint Commercialization Plan is confirmed by the JCC or JSC after Opt-In.
To the extent the JCC or JMDC, as applicable, determines that any such activities shall be Additional Agreed Activities, detailed plans to conduct such Additional Agreed Activities shall be set forth in the Joint Development Plan or the Joint Commercialization Plan, as applicable, along with budgets and the agreed cost sharing ratio for such activities.
To the extent permitted by law, the overall product positioning and marketing messages used by each Party will be consistent with the global strategic marketing plan approved by the JCC, and shall be included within the Joint Commercialization Plan.
For avoidance of doubt, each Joint Commercialization Plan shall specify all of the Commercialization Activities of each Party, whether to be conducted individually or jointly by the Parties, and shall specify which, if any, of such Commercialization Activities are Additional Agreed Activities.
For clarity, Additional Agreed Activities conducted after Opt-In may be conducted by or at the direction of either Party as shall be set forth in the Joint Development Plan or Joint Commercialization Plan, as applicable.
Each Joint Commercialization Plan shall contain sufficient details for each Party to conduct its typical budgeting activities.
In the event of any inconsistency between any plan hereunder (including the Joint Development Plan, Joint Commercialization Plan or Joint Manufacturing Plan) and this Agreement, the terms of this Agreement shall prevail.
For the avoidance of doubt, subject to Section 6.8(b), Astellas and its Affiliates shall have the right to co-promote the Products with any other Person(s) (in addition to Medivation), or to appoint one or more Third Parties to promote the Products without Astellas, (i) in all or any part of the Licensed Territory, or (ii) in the Shared Territory to the extent permitted in the Joint Commercialization Plan or otherwise approved by the JCC or JSC.
The JCC will use reasonable and good faith efforts to allocate the Co-Promotion activities in a manner to give effect to the sales and marketing strategy described in the Joint Commercialization Plan and in the best interests of such Product.
Detailing activities conducted by the Parties shall be conducted in accordance with the Joint Commercialization Plan and as directed by the JMC.