Non-Paid Media Coverage Sample Clauses

Non-Paid Media Coverage. While public relations activities are generally thought of as “free,” they can be costly in terms of staff time. The NYCUA will implement a broad, over-arching PR campaign throughout the year and will assist credit unions in their own PR efforts through press release templates and other materials. Credit unions should coordinate any planned media activities through the NYCUA, so there’s a broad understanding of which outlets have been contacted. Often, credit unions have established partnerships with community organizations whose mission or service profile fits with the mission of the Lucky Savers product. Credit unions are encouraged to work with these organizations to spread the word about the product. A newsletter article and press release template will be provided. Please use these to prepare for all media contacts so that we provide consistent messaging about the details of this innovative credit union product. Current marketing documents and public relations resources will be posted on the credit union administrative website.
Sample 1
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