Marketing and Public Relations Strategy Sample Clauses

Marketing and Public Relations Strategy. 6.2.1 Mix and Channel Management It’s important that credit unions maximize their most cost-efficient and effective marketing channels. Consider what channels have yielded a high return in the past. Suggested channels include: Credit union website Online and telephone banking applications Member newsletters Statement messaging Branch merchandising Building banners (local ordinances permitting) Branch staff “flair” Small advertising specialty items, such as pens or balloons Collateral materials Deposit envelope and receipt messaging Call Center on-hold messaging ATM messaging “Ride-along” messaging within other product advertisements Mentions at member education sessions and special events Printed marketing materials
Sample 1
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Related to Marketing and Public Relations Strategy

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