JOINT MARKET STRATEGY. The Joint Market Strategy will set forth the mutual and individual goals of the Company, NAMM, NHN and the Hospitals, Physician Organizations and PHOs affiliated with the Company. From the Company's perspective, the purpose of the Agreement and the Joint Market Strategy is to obtain NAMM's best efforts to increase the market share of the Company and its affiliated Hospital, Physician Organization and PHO. It is a further goal that the Company or its Hospital affiliate be designated the local hospital, for purposes of this Agreement and Master Agreement having the right of first refusal to serve as the local hospital or a venture party for opportunities outside of the defined service area within Cook Xxxnty. The Joint Market Strategy will describe the Company Service Area by identifying (a) those hospitals within the area that are considered as competitors of the Hospital(s) and where management of a Physician Organization or PHO by NAMM would be considered harmful to the competitive interests of the Company or the Hospital affiliated Physician Organizations and/or PHOs, when it attempts to secure payor contracts, whether Medicare, Medicaid or commercial; (b) competitors to any affiliated Physician Organization or PHO located outside a NHN Hospital Service Area ("Physician Organizations' Service Area"); (c) specific geographic region, as defined by zip codes, as to the Company's primary and secondary service areas, for purposes of this Agreement; (d) describe goals and opportunities for NAMM that are outside of the Hospitals' Service Areas and Physician Organizations' Service Areas, or which are within those areas but not available to and are not competitive with NHN, the Hospitals or affiliated Physician Organizations or PHOs; (e) describing those lines of business which the Parties agree to pursue in each service area (including establishing definitions or "Managed Care" and "Commercial Business") and establish the principal that NAMM will use its best efforts not to take actions which would adversely affect the Hospital's other lines of business not being performed by NAMM for the Company; and (f) for ventures outside of the primary service area, the types of models for participation from those described in the Master Agreement. Once agreed to, within ninety days after the execution of the Master Agreement by NHN, the Company and NAMM, the Joint Market Strategy shall be amended in the event there is a membership change (addition or withdrawal) in which h...
