DEVELOPMENT OF STORE. The FRANCHISOR or its affiliates, as agents for and at the expense and on behalf of the FRANCHISEE, will develop and build-out the premises of the STORE. The FRANCHISEE shall be required to enter into the FRANCHISOR's or its affiliates' standard store development agreement. The store development agreement shall set forth the fee paid to the FRANCHISOR or its affiliates for its services (the "DEVELOPMENT FEE") and the parties other responsibilities. While FRANCHISOR may act as FRANCHISEE'S agent in connection with the development and build-out of the STORE, and may approve a location, and although this franchise may be granted for a specific existing location, the selection of the premises for the STORE is exclusively and entirely FRANCHISEE'S sole and ultimate responsibility and that neither FRANCHISOR, any of Franchisor-Related Entities nor any other person or company affiliated or associated with FRANCHISOR in any way will have any liability or responsibility with respect to any matters related in any way to the site location, identification, evaluation, selection, suitability or otherwise, all such responsibilities being solely FRANCHISEE'S. Site selection, development, approval or otherwise by FRANCHISOR of any STORE is in no way a recommendation, approval or endorsement of such location nor a representation or warranty as to its legal or business availability, suitability, appropriateness, success potential or otherwise and FRANCHISOR cannot guarantee success for any location. The FRANCHISEE is the only person and/or company with any liability or responsibility for those decisions and matters. FRANCHISEE agrees that without FRANCHISOR'S ability to limit its (and others') liability as set forth in this Agreement (and, in particular, this Section), FRANCHISOR would not be willing to award this Franchise to FRANCHISEE (and would consider developing the location as a company-owned unit only) or to be involved in any way in assisting FRANCHISEE in development of the Store.
