Social Media and Professional Networks Sample Clauses

Social Media and Professional Networks. Adra-e will target key stakeholders and the wider community of the three subject areas of AI, Data and Robotics via social media channels already in use by Adra such as Twitter and LinkedIn but also setting up a YouTube channel for Adra-e specifically. Thus, Adra-e will build upon the existing Adra social media community and is already animating these channels consistently. Social media channels such as Twitter, LinkedIn and YouTube are particularly useful to increase the visibility of a project and to provide a communication channel for interested stakeholders. Significantly these channels can provide consistent visibility of project activities such as events and webinars while also promoting upcoming activities. Overall, the Adra-e Communication, Dissemination and Stakeholder Engagement Strategy will leverage on the following channels: • Twitter – is fast paced and provides news and updates close to real-time. It is useful for providing brief updates and promotions of upcoming Adra-e activities. • LinkedIn – is one of the most used and well recognized social media channels for building professional networks. For Adra-e it is the ideal platform to share project updates, promote events, engage with the community and xxxxxx new connections. • YouTube – is easily the most popular video sharing web platform. Adra-e has created its’ own channel to post videos and webinar recordings. These videos are also posted to the social media channels and on the Adra website where appropriate. Videos posted to YouTube can increase visibility of the project activities and further engagement with the wider Adra /Adra-e community. This will be further discussed in section 7.5. Adra-e will utilise each of these social media channels to engage with stakeholders and raise awareness of the clear benefits for Europe that can come from deploying solutions derived from AI, Data and Robotics. To ensure sustainability the decision was taken for Adra-e to utilise the already existing Adra social media accounts, namely Twitter and LinkedIn, to deliver key messages around the two initiatives.
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