Key messages Sample Clauses
The 'Key messages' clause serves to highlight the most important points or essential information within a document or agreement. Typically, this clause summarizes critical obligations, deadlines, or actions that parties must be aware of, ensuring that these elements are not overlooked amidst more detailed provisions. By drawing attention to these central themes, the clause helps ensure clarity and focus, reducing the risk of misunderstandings or missed requirements.
Key messages. As the project develops, the messages of the MULTI-STR3AM project will become more precise and powerful. The nature of the messages will be focused on the major assets of the project and targeted to the different audiences identified in Section 2. Target audience Key messages Policy makers • The development and production of microalgae in MULTI-STR3AM contributes to major Sustainable Development Goals enhancing EU’s global position. • The inclusion of microalgae (and the project-defined strains) in the future Food Innovation Portal (which will replace the Novel Food Catalogue). • Algae have enormous potential and the reduction of barriers to its industrialisation should be incentivised by biobased policies. Regulations must be made to include these raw materials. Collaboration between the academic and commercial world can bring new and innovative ideas and public investment returns back to taxpayers. Industry • Sustainable Investments towards growth and scale economies must be made in order to bring algae as a sustainable replacement of other raw materials for several industries, for example displacing petrol-based material with bio-based, biodegradable materials for consumer fragrance ingredients and encapsulation. • Microalgae are natural and sustainable ingredients that, thanks to their nutritional and functional properties, hold opportunities for innovative product development. • MULTI-STR3AM works with and for industry with ready knowledge on product development for direct market application of algae. • For the food and feed industry algae enrich and enable future consumer products to be more sustainable. • Algae offers a solution to the imminent gap of food quality and food availability. General public • Algae based products are good sources of nutrition and are adequate for vegan consumers, replacing, with success, nutrients and ingredients commonly found in meat and/or fish sources. Algae are a sustainable food source that can increase health by reducing intake of salt, sugar and harmful fatty acids without compromising taste. • The general public must be made aware of these viable alternatives (generalisation of consumption). Academia • Further research targeted at better control of production, higher productivities and reduced costs must be prioritized.
Key messages. Engineer will develop a message plan for the overarching effort as well as for specific stakeholders and topics within the TAP, and conduct a message workshop (up to four hours long) for the Engineer’s Project Team and City to ensure communication consistency and allow all participants to practice using the key messages when responding to questions.
Key messages. Once the purpose and audience of the dissemination are clear, the key messages can be defined. The principal guidelines for key messages are to: • be clear, simple and easy to understand. The language should be appropriate for the target audience, and non-technical language will be used where possible; • be tailored to the target groups; it is of paramount importance to carefully consider what they should know about the project. It is possible to send the same message to different audiences, but the relevance of the message to the target group should be revised each time; • ensure that messages of different projects related to the same subject can be coordinated to enhance the impact; • guarantee information is correct and realistic. Regular messages will be provided through dissemination activities as shown in the Table 4 below.
Key messages. The main and more powerful messages of the PLATOON project will be defined during its own development; once WPs deliver the goals established in the GA and the deliverables are completed. The nature of the messages will be targeted to different audiences and will have a different theme adapted to each of the objectives listed in the GA and consequently in this Communication Plan.
Key messages. Improves licensing practices for non-apportioned commercial vehicles in Canada and the US
Key messages. Key messages to support communications and engagement for the project will be drawn from the FRPA Program-Level Communications and Engagement Plan (Section 8, Key Messages). Additional messages specific to Prospect Island include: • FRPA is committed to public engagement and information sharing to allow stakeholders to understand what activities are taking place, and how they can contribute their perspectives in the development of the planning and implementation process. • The Prospect Island Tidal Habitat Restoration Project is the first project being implemented solely under the FRPA program. • The State is committed to being a good ▇▇▇▇▇▇▇ of the property and a good neighbor to bordering properties and Solano County. All of the land being restored at Prospect Island is publically owned. • To restore Prospect Island, FRPA will be working in conjunction with local governments and other restoration efforts, and in compliance with existing land use plans. • FRPA will be reaching out and creating proactive, constructive, and forward-looking partnerships early on with interested stakeholders. • The FRPA program is committed to finding a balance between achieving restoration benefits and minimizing potential negative impacts. Project implementation will be based upon a sound scientific foundation and reliance upon adaptive management principles. • The Prospect Island Tidal Habitat Restoration Project will help inform the planning and design of future restoration projects in the Delta, Suisun ▇▇▇▇▇, and the Yolo Bypass.
Key messages. 3.1 The top section of Blaen Bran Woodland situated to the North West of Upper Cwmbran has been infected with larch disease, Phytophthora Ramorum, affecting a large area of the woodland. A Statutory Plant Health Notice has been served by Natural Resources Wales which requires the removal of approximately 18,000 trees by April 2014 although it may be that this period has been extended and indeed there is a change in policy which allows trees to remain if work has not commenced. However in this case the Group have commenced some felling themselves. In order to facilitate the removal of the trees by lorry it is considered that, on the basis of current information the Group who own and manage the woodland require an access licence agreement to use a Council track. Following an examination of the Group’s Memorandum of Association and other Trust documentation it is clear that any income accrued is to be devoted to the future development of the woodland and therefore it is proposed that the Council forgoes a fee based on commercial consideration and instead grants the licence on a concessionary basis. As this proposed arrangement is not for a commercial consideration, the decision would normally be taken by Cabinet which next meets on 25 March. However the matter needs to be dealt with urgently as the Group have contractors waiting for entry in order to carry out the removal of trees within the time limit referred to.
Key messages. Primary GISERA key messages:
Key messages. ‘S4CE ambition is to develop and implement state of the art technologies to assess the environmental footprint of geo-energy sub-surface operations in EU. S4CE promotes the added value of a multi-sensor approach in managing sub- surface operations’
5.1.1 For policy makers:
5.1.2 For industries and investors:
Key messages. In communicating our messages, we have to keep in mind the expectations and needs of our target audiences. As our project focuses on personalisation and interaction, our communication has to reflect the same message. Throughout all communication materials and activities, we will write in conversational tone in order to effectively reflect our ideas and actions. In doing so, we will focus on the voice and faces behind our project. The following original messages have been identified. Of course, these will be evaluated and altered as the project progresses. Target audience Key message(s) Industry and researchers in the field of AI, chatbots, social media, speech and text analysis Researchers in the field of multimedia and speech analysis MARCONI focuses on AI to automate processing of audio-visuals, text and social media posts. Radio solution resellers and integrators MARCONI aims to enable converged radio experiences and guarantee integration in real operational workflows. Other EC projects (e.g. HRadio) EC and policy makers Radio stakeholder groups and associations (e.g. AER) MARCONI aims to bring radio experiences to the next level, enabling radio to maintain a strong position in the European media market and facilitating innovative ways of radio making. Radio stations (radio makers) MARCONI aims to provide radio makers with an integrated view on audience interactions and support them with interaction automation services, resulting in enhanced audience engagement. MARCONI aims for a strong industry participation and organises large-scale pilots. Press (Brand identity) Agencies Ad sales houses Broader (Media) Industry MARCONI enables fully interactive and personalised radio solutions MARCONI enables consumers to interact with “live” radio through their preferred communication channel in ways that are richer than is feasible today, so that consumers feel more connected to the radio brand -even when not listening linearly- and better served in an individual way. General public MARCONI enables interactive and personalised radio experiences.