Key messages. As the project develops, the messages of the MULTI-STR3AM project will become more precise and powerful. The nature of the messages will be focused on the major assets of the project and targeted to the different audiences identified in Section 2. Target audience Key messages Policy makers • The development and production of microalgae in MULTI-STR3AM contributes to major Sustainable Development Goals enhancing EU’s global position. • The inclusion of microalgae (and the project-defined strains) in the future Food Innovation Portal (which will replace the Novel Food Catalogue). • Algae have enormous potential and the reduction of barriers to its industrialisation should be incentivised by biobased policies. Regulations must be made to include these raw materials. Collaboration between the academic and commercial world can bring new and innovative ideas and public investment returns back to taxpayers. Industry • Sustainable Investments towards growth and scale economies must be made in order to bring algae as a sustainable replacement of other raw materials for several industries, for example displacing petrol-based material with bio-based, biodegradable materials for consumer fragrance ingredients and encapsulation. • Microalgae are natural and sustainable ingredients that, thanks to their nutritional and functional properties, hold opportunities for innovative product development. • MULTI-STR3AM works with and for industry with ready knowledge on product development for direct market application of algae. • For the food and feed industry algae enrich and enable future consumer products to be more sustainable. • Algae offers a solution to the imminent gap of food quality and food availability. General public • Algae based products are good sources of nutrition and are adequate for vegan consumers, replacing, with success, nutrients and ingredients commonly found in meat and/or fish sources. Algae are a sustainable food source that can increase health by reducing intake of salt, sugar and harmful fatty acids without compromising taste. • The general public must be made aware of these viable alternatives (generalisation of consumption). Academia • Further research targeted at better control of production, higher productivities and reduced costs must be prioritized.
Key messages. Key messages to support communications and engagement for the project will be drawn from the FRPA Program-Level Communications and Engagement Plan (Section 8, Key Messages). Additional messages specific to Prospect Island include: • FRPA is committed to public engagement and information sharing to allow stakeholders to understand what activities are taking place, and how they can contribute their perspectives in the development of the planning and implementation process. • The Prospect Island Tidal Habitat Restoration Project is the first project being implemented solely under the FRPA program. • The State is committed to being a good xxxxxxx of the property and a good neighbor to bordering properties and Solano County. All of the land being restored at Prospect Island is publically owned. • To restore Prospect Island, FRPA will be working in conjunction with local governments and other restoration efforts, and in compliance with existing land use plans. • FRPA will be reaching out and creating proactive, constructive, and forward-looking partnerships early on with interested stakeholders. • The FRPA program is committed to finding a balance between achieving restoration benefits and minimizing potential negative impacts. Project implementation will be based upon a sound scientific foundation and reliance upon adaptive management principles. • The Prospect Island Tidal Habitat Restoration Project will help inform the planning and design of future restoration projects in the Delta, Suisun Xxxxx, and the Yolo Bypass.
Key messages. Once the purpose and audience of the dissemination are clear, the key messages can be defined. The principal guidelines for key messages are to: • be clear, simple and easy to understand. The language should be appropriate for the target audience, and non-technical language will be used where possible; • be tailored to the target groups; it is of paramount importance to carefully consider what they should know about the project. It is possible to send the same message to different audiences, but the relevance of the message to the target group should be revised each time; • ensure that messages of different projects related to the same subject can be coordinated to enhance the impact; • guarantee information is correct and realistic. Regular messages will be provided through dissemination activities as shown in the Table 4 below. Table 3: Key messages for the target audience.
Key messages. For provider: • There should be systematic provision of iron folate to all pregnant women for a duration of 6 months during the pregnancy and 3 months post-partum, as per the MOH and WHO protocols. For the target population: • All women during pregnancy should take iron folate tablets as prescribed during a period of 6 months, and three months post partum. (The latter due to the fact that the prevalence of anemia is virtually at 100%.); • Foods rich in iron should be consumed with foods rich in Vitamin C and not with foods known to prevent iron absorption (i.e. tea); • Households should purchase iodized salt to assure the health and full intellectual capacity of newborns and young children; • Exclusive breastfeeding for the first 6 months affords multiple benefits to the mother and infant. • Children 6-23 months need three nutrient dense meals and two snacks per day, in addition to breast milk. • Pregnant and Lactating mothers should eat an additional service of the staple food every day. Vitamin A, in addition to the prevention of blindness, boosts infant and children’s immune system. Commodities/Provisions: To facilitate maternal and child nutrition in the case of iron-deficiency anemia which is a problem for close to one hundred percent of our target population, Project HOPE will be obtaining iron folate from donated drugs, and Vitamin A capsules for supplementation will also be provided as a donation from the Sight and Life Foundation. With the provision of the new Maternal Health Cards, (or Healthy Lifestyles for Women Cards) containing the mother’s history and prenatal services, the iron supply to the mother will be recorded. Breastfeeding mothers after delivery, will receive one dose of 200,000 IU of Vitamin A, and this will be recorded in the Child Health Card (or Healthy Lifestyles for Children Card), along with the child’s Vitamin A and immunization coverage. Infants under the age of 6 months who are not being breastfed will receive one dose of 50,000 IU of Vitamin A. All infants 6 to 12 months will receive one dose of 100,000 IU, and children 1-6 years of age will receive two doses of 200,000 IU. The above are the commodities required for the intervention, and although this support is not necessarily sustainable after the end of the program, it is considered of vit al importance to the program achieving its objectives. It is hoped that these maternal and newborn care interventions, including nutrition, will be a pilot activity that can influence...
Key messages. In communicating our messages, we have to keep in mind the expectations and needs of our target audiences. As our project focuses on personalisation and interaction, our communication has to reflect the same message. Throughout all communication materials and activities, we will write in conversational tone in order to effectively reflect our ideas and actions. In doing so, we will focus on the voice and faces behind our project. The following original messages have been identified. Of course, these will be evaluated and altered as the project progresses. Target audience Key message(s) Industry and researchers in the field of AI, chatbots, social media, speech and text analysis Researchers in the field of multimedia and speech analysis MARCONI focuses on AI to automate processing of audio-visuals, text and social media posts. Radio solution resellers and integrators MARCONI aims to enable converged radio experiences and guarantee integration in real operational workflows. Other EC projects (e.g. HRadio) EC and policy makers Radio stakeholder groups and associations (e.g. AER) MARCONI aims to bring radio experiences to the next level, enabling radio to maintain a strong position in the European media market and facilitating innovative ways of radio making. Radio stations (radio makers) MARCONI aims to provide radio makers with an integrated view on audience interactions and support them with interaction automation services, resulting in enhanced audience engagement. MARCONI aims for a strong industry participation and organises large-scale pilots. Press (Brand identity) Agencies Ad sales houses Broader (Media) Industry MARCONI enables fully interactive and personalised radio solutions MARCONI enables consumers to interact with “live” radio through their preferred communication channel in ways that are richer than is feasible today, so that consumers feel more connected to the radio brand -even when not listening linearly- and better served in an individual way. General public MARCONI enables interactive and personalised radio experiences.
Key messages. In order to facilitate the stakeholder engagement process, a number of key messages have been identified that need to be transmitted to transmitted through the different communication tools and channels. These key messages should help to engage the different types of stakeholders during the pilot phases. They should respond to the main questions that stakeholders may have when contacted by the pilot sites:
Key messages. Examples of general messages About the SoCaTel project The SOCATEL platform will cater to the needs of the growing ageing populations in Europe by improving the accessibility, responsiveness, efficiency, transparency and transferability of social and care services. The project will develop a useful, transparent and easy-to- use platform in which service users, care professionals, researchers and innovators will collaborate throughout the process. SoCaTel will identify the needs of these groups and they will jointly create the integrated tool that will offer care services and will be accessible for people with care needs and/or at risk of social exclusion. The importance of co- creation Co-creation is a collaborative process between different groups (e.g. service users, care professionals, researchers and innovators), bringing together both empirical knowledge and professional expertise, to develop meaningful digital public services that are tailored to the needs of both the ageing population and providers of these services. The benefits of the SoCaTel platform The creation of an inclusive tool in order to make accessing and using LTC services easier for older adults and care professionals. An improvement on the efficiency, transparency and responsiveness of the social services. A solution to the lack of coordination between hospitals, social services and LTC professionals that has a direct impact on the end users of this services. The benefits of participating in co- creation activities By participating in the co-creation activities, you can express your concerns, problems or ideas, have your say and make a difference to the quality of long-term care in your area or region. Examples of stakeholder-specific messages Society SoCaTel provides an opportunity to make a difference to the quality of long-term care in your area/region. Don’t miss out on the chance to help design and create long- term care services that respond to real needs. Do you face problems in accessing Long-term care services in your area? Now is the chance to express your concerns and problems and help to find a suitable solution! Private sector Do you have an idea for a new improved service for long- term care? Don’t miss out on the chance to work with other like-minded organisations and access a large user community and potential business opportunities. Help to identify real user needs regarding long-term care services and jointly develop digital solutions to meet these needs. Researchers...
Key messages. ABOUT INNOVATION PROCUREMENT Especially to politicians (and policy makers), and higher management: • Procuring innovation contributes to modernise your city (your institution), saves money in the long term, brings social and environmental benefits and creates new jobs and opportunities. To public procurers and procurement decision-makers • Pre-commercial procurement is an important tool to stimulate innovation as it enables the public sector to steer the development of new solutions directly towards its needs.3 • Public procurers can drive innovation from the demand side by acting as technologically demanding customers that buy the development and testing of new solutions.4 3 xxxxx://xx.xxxxxx.xx/digital-single-market/en/pre-commercial-procurement 4 xxxxx://xx.xxxxxx.xx/digital-single-market/en/pre-commercial-procurement ABOUT THE PROCURE2INNOVATE NETWORK To public procurers and procurement decision-makers • Procure2Innovate is a European network of competence centres supporting procurers using innovation procurement to acquire ICT products and services in different areas • Are you thinking about cross-border joint procurement? The Procure2Innovate Network can Support you! • National competence centres in the Procure2Innovate Network share knowledge and experiences that can be transferred to procurers and procurement decision-makers at national level. • The Procure2Innovate network helps to bridge the gap between innovation and sustainability policies and action through strategic use of the public purse. To the European Commission and EU-level procurement and innovation professionals • Procure2Innovate is a European network of competence centres supporting procurers to gain knowledge on the innovative purchase of ICT goods and services, boosting jobs and growth in the EU. • Creating a strong European market for innovative ICT products and services is an important step towards creating growth and jobs in quickly evolving markets.5 • Procure2Innovate is a European network of competence centres encouraging cross-border joint procurement, exemplifying the European single market, and promoting economic and social progress. • The Procure2Innovate Network helps increase knowledge on innovation procurement and facilitates the sharing of ideas and experiences between countries and people. • The Procure2Innovate Network is pushing the purchase of ICT goods and services that improve citizens’ lives and modernise public services. • Procure2Innovate can harmonise appro...
Key messages. Our key messages are: • Innovation leads to improve the services of the public sector • We build bridges between public procurers and innovative companies; the Procure2Innovate project provides support on this topic on a European level. • The purpose of the competence centre is to give a better understanding of public procurement on innovation in order to overcome the barriers to procure innovation • The aim of the competence centre is to raise the matchings between public procurers and innovative companies in order to enhance the level of innovation procurement. • To implement innovation procuremen within your organisation, use the free services of the PPPI Service Center
Key messages. The key message of XXXXXX is “Rethink Procurement”. We differentiate further between rethink the processes toward a more strategic approach in public procurement and rethink the procurement approach in which innovation can be included as well. To sum up: The aim of the competence centre is to permanently strengthen the innovation orientation of public procurement in Germany.
