MEDIA BUYING BRIEFS. The Media Buying Brief will be provided to the Supplier by either the Communications Planning Agency or directly by the Customer. In advance of a Media Buying Brief, on occasion, draft strategic plans for a campaign may be shared with the Supplier in order for the Supplier to optimise the development of the draft plan and provide third parties (such as Communications Planning Agencies) with media costings and upstream planning costs across all channels; The Supplier must have a flexible approach to management of the Media Buying Brief – both electronic and paper based formats must be accepted. The Supplier must have implementational media planners/buyers to interpret the Media Buying Briefs and translate them into implementational media plans across all media channels. The Supplier will only commence work on Media Buying Briefs that have been signed off by the Customer. CLASH MANAGEMENT & MONITORING Clash management and monitoring will need to be carried out to ensure compliance with agreed limits - a maximum number of advertisements appearing in a single issue of a publication or commercial break or other relevant media property must not be exceeded - and that paid for search listings are appropriately managed. Channel Permitted parameters by channel TV/Radio One commercial per break, rising to two commercials per break of unrelated subject matters during peak periods (peak period being January – March). No two forces campaigns can go together in the same break or two campaigns from the same department / organisation. Press Daily newspapers - maximum three insertions per single issue of a title. Minimum of two editorials between insertions. Sunday newspapers – maximum three insertions per single issue of a title rising to five insertions in peak periods. For either daily or Sunday titles - no two forces campaigns or two from the same department/organisation in a single issue Weekly magazines Maximum 3 insertions. Minimum of two editorials between insertions. No two forces campaigns or two from the same department/organisation in a single issue. Monthly magazines Maximum 3 insertions per issue and five insertions in peak periods. Minimum of five editorials between insertions. No two forces campaigns or two from the same department/organisation in a single issue. Cinema Maximum of two advertisements per screen. No two Forces campaigns or two from the same department/organisation. Out of Home (OOH) No more than two advertisements in close juxtaposition (thre...
MEDIA BUYING BRIEFS. The Media Buying Brief will be provided to the Supplier by either the Communications Planning Agency or directly by the Customer.
