How Allegro Rainbow provides a solution to the need Sample Clauses

How Allegro Rainbow provides a solution to the need. Allegro Rainbow, through Piano Commando, provides an easy, interesting, and inspiring method to learn piano and read music at a low cost. Piano Commando is a, non-violent wholesome computer game that challenges the player to want to progress by mastering the piano keyboard. 4 xxxx://xxx.xxxxxxxxxx.xxx/pubs/ibriefs/pcac.htm 6 TEST MARKETING RESULTS Test marketing and the product launch are occurring in Provo, Utah. Allegro Rainbow has manned demonstration booths during different events in Utah. Utah is an optimal market for launching the Piano Commando because of the deep commitment the state’s residents have to learning music. The Church of Xxxxx Xxxxxx of Later-day Saints (Utah’s predominant religious group) is one of the largest consumers of pianos and piano teaching products per capita in the country. Allegro Rainbow has made the following observations during the test-marketing phase in Provo, Utah: ▪ Children who try playing Piano Commando tell their parents and grandparents about it. ▪ Parents are amazed at the level of concentration their children put into playing the game. ▪ Piano Commando can create free publicity, on both TV and print. ▪ Parents respond to left-brain justifications about music training improving their child’s intelligence. ▪ Many music teachers see this product as a way to improve their teaching effectiveness and/or income. ▪ There is a strong word of mouth with this product. Many people came to the Allegro Rainbow booths saying they were told to come and visit the booth by their daughters, wives, mothers, fathers etc. and were told to get all the info they could on the product. Many said that the game would be great for their grandkids, nieces, brothers etc. ▪ Those most interested were boys aged 7-17, and some up to 23 years old. One 14-year-old boy played for quite a while and then left and returned with his mother, and said, "See, this is what I was telling you about...” ▪ The other group who really paid attention was that of older men – grandparents looking for Christmas presents for grandkids. View the Utah Focus Group Video by contacting Allegro Rainbow management at XXX@XxxxxxxXxxxxxxxxx.xxx .
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