Marketing Plan Overview Sample Clauses

Marketing Plan Overview. Piano Commando will launch with a marketing strategy that heavily relies on the power of demonstration via computer trade shows, home shows or promotions, school systems, and direct television sales (i.e. QVC, infomercials). Only after creating a great brand and market presence will the product be released to traditional retail distribution channels. This approach allows Allegro Rainbow to control channel conflict, pricing, supply, and profit margins. It provides the flexibility of being able to pay for the expense of marketing after the fact in the form of direct sales commissions. Additionally, it enables Allegro Rainbow to come to the retail industry from a position of established strength and consumer demand.
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