test marketing definition
test marketing. , in respect of a product, means the exploration of its market capability in a competitive situation where the creation or improvement of the product is not the primary objective.
test marketing means to test new products or products unfamiliar to the sampler through a marketing firm or the like.
test marketing means the distribution in commerce of no more than a predetermined amount of a chemical substance, mixture, or article containing that chemical substance or mixture, by a manufacturer or processor to no more than a defined number of potential customers to explore market capability in a competitive situation during a predetermined testing period prior to the broader distribution of that chemical substance, mix- ture or article in commerce,