general objective definition
general objective means the objective contained in section 23 of the Act;
general objective means an objective of this Plan that all policies of this Plan are to be consistent with and is applicable to all activity and regulation implemented pursuant to this Plan.
general objective. Visit Orlando in interested in evaluating a creative concept prior to producing the final spot to ensure the best fit with consumer needs. SPECIFIC OBJECTIVES: • Evaluate territories based on o Appeal o Clarity o Relevance o Distinction o Association with Orlando’s Unbelievably Real brand essence of Fantastic, Authentic and Playful • Identify key elements of the territories that resonate or alienate. • Ultimately determine the territory most likely to inspire visitation to Orlando. • Get a sense of any influences of political headwinds that impact the territories? Esp. amongst multicultural groups? Perceived as a short-lived reaction or an evolution of a campaign that has longevity? RECTRUITING SPECS (TBD): Markets: U.S., UK, Canada (English only), and Mexico ALL MARKETS: • Sole or shared decision maker for vacation destination selection • Age 25-54 • 60/40 gender split • 50/50 households with children under 18 at home and those without children under 18 at home U.S.: Either n=100 or n=150 option • Household income of $50,000+ • Good representation of various geographic locations with a focus on East of Mississippi and Texas (Tennessee, Kentucky, Indiana, Michigan, Ohio, Alabama, Florida, Georgia, South Carolina, North Carolina, Virginia, West Virginia, Maryland, Delaware, New Jersey, Pennsylvania, New York, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, Maine, Texas, Illinois, Mississippi, Wisconsin) • Would like some West Coast • Exclude Orlando DNA residents from the study • Need to be able to read into various niche audiences, including Black/African-American, Hispanic, LGBTQ+; ideally, at least 10 individuals in each segment Canada: n=50 • English languages only • Open to travel to the U.S. • Household income of CAN$65,000 • Geographically main focus is on Ontario and Quebec but need to be English speakers UK: n=50 • Open to travel to the U.S.; if that becomes a challenge, have taken an out-of-country leisure trip of 4 nights or longer within the past 5 years, or intend to in the next 2 years • Household income of £40,000+; let me know if this poses an issue and we can discuss • National geography Mexico: n=50 • Open to travel to the U.S.; if that becomes a challenge, have taken an out-of-country leisure trip of 4 nights or longer within the past 5 years, or intend to in the next 2 years • Household income equivalent to 300,000 pesos+ • Geographically need national but focus is on Mexico City, Guadalajara, and Monterrey METHODOLOGY:...