Sales and Marketing Team. Paladin shall throughout the Term, at its own cost and expense, use reasonably commercial efforts to establish and maintain sales, marketing and distribution organization and other personnel in sufficient number and of appropriate qualifications and expertise as is determined by Paladin in its good faith judgment to effectively market and sell Product throughout the Key Countries. Such efforts shall be consistent with the level of efforts that Paladin would normally devote to its own branded product in that particular country and at a similar stage in its product life as the Product taking into account, without limitation, scientific, development, technical, commercial and regulatory factors, target product profiles, product labelling, past performance, present and future market potential, present and future regulatory environment and competitive market conditions in the therapeutic area, the safety and efficacy of the Product and the strength of its proprietary position. Paladin shall ensure that all of its employees, agents and the like who are engaged in marketing and sales activities under this Agreement are adequately trained with respect to the Product.
Sales and Marketing Team. Siboney will assign a sales and marketing team (hereafter the “Sales and Marketing Team”) that will work together on a non-exclusive basis to actively market the New Program and other related services and applications. Siboney shall also designate a manager ("Sales and Marketing Team Manager") who shall be the principal point of contact for the Sales and Marketing Team for all matters relating to this Agreement. The Sales and Marketing Team shall undertake the sales and marketing efforts as defined in Exhibit A, Sections: Sales Strategy and Marketing Strategy. Siboney may designate a new Sales and Marketing Team Manager and change other personnel constituting the Sales and Marketing Team responsible for particular tasks related to this Agreement by written notice to Edumatics.
