Sales and Distribution strategy Sample Clauses

Sales and Distribution strategy. To create product awareness and immediate sales of Piano Commando, Allegro Rainbow will begin selling its products direct via demonstration at computer shows, home shows, school events, and on TV. When Piano Commando has achieved sufficient sales and brand recognition, Allegro Rainbow will begin to sell it through retail distribution channels. Allegro Rainbow plans to use the following low-cost distribution channels: ▪ Wholesale and retail sales of Piano Commando and related music products, through a commission-based demonstration sales model, both live and on TV ▪ Computer shows ▪ Piano education events, concerts, schools ▪ Home Shopping Network ▪ TV infomercials, per inquiry TV promotions ▪ Video demonstrations and trial versions via the Internet Xx. Xxxxx Xxxxxx, the founder of Allegro Rainbow, has extensive experience selling software directly to the consumer via demonstration sales, and can replicate the sales model of his earlier company, Crystal Software. His company sold software via demonstration strictly at computer shows nationwide. Teams of salespeople each weekend sold at shows across the country, and reached annual sales of over one million dollars within 14 months of startup. This experience of organizing and training sales teams, coordinating the logistics, and inventory control and verification gives Allegro Rainbow a proven low-cost grass roots marketing strategy to fall back on, even if the company never reaches the Home Shopping Network or QVC. Xx. Xxxxxx believes that that through this proven, grassroots process, no matter what else happens, all of the initial investment can be recouped and more.
Sample 1
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