Payment Plan Marketing. Customer and Transact will cooperate in the marketing of the full service payment plan Module to Payors. Materials to be used for marketing of the full service payment plan ("Marketing Materials") may include email campaigns, posters, pamphlets, web banners and other forms of marketing relating to the full service payment plan that Transact has designed and customized, as applicable, for Customer. Transact, in its discretion, also may provide Customer with a suggested marketing campaign ("Campaign") setting forth the types and timing of marketing efforts that Transact reasonably believes should be used to market the full service payment plan to Payors based on its experience. The Campaign will be subject to Customer’s approval which will not be unreasonably withheld, however, Customer will not be required to approve any Campaign that Customer reasonably believes is offensive or contrary to applicable law or regulation. Customer agrees to cooperate with Transact in implementing the suggested Campaign and understands and acknowledges that the pricing provided for the full service payment plan Module is contingent on Customer’s reasonable cooperation in, and approval of, the Campaign. Customer will not use any Marketing Materials, nor make any representations or warranties, regarding the full service payment plan Module except for those provided, or approved in writing, by Transact. Customer agrees to provide and/or update Transact with those data elements required to send email messages to students regarding the full service payment plan Module prior to any email marketing campaign launch, to be used for the limited purposes of contacting students regarding the Campaign and otherwise administering the full service payment plan Module. Customer agrees that Transact is a "school contractor" with legitimate educational interests under the Family Educational Rights and Privacy Act. Notwithstanding the foregoing, Customer agrees that, so long as Transact complies with all applicable laws and regulations, Transact may market the full service payment plan Module offered by Transact to Payors. Transact will ensure that the marketing will be done in a manner so as to not interfere with the functioning of the full service payment plan Module.
