MARKETING, ADVERTISING AND PUBLICITY. BLUE CROSS shall have the right to use the name of PARTICIPATING MEDICAL GROUP for purposes of informing Members and prospective Members of the identity of PARTICIPATING MEDICAL GROUP. Except as provided above, BLUE CROSS and PARTICIPATING MEDICAL GROUP each reserve the right to control the use of their respective names and all symbols, trademarks or service marks presently existing, or later established. In addition, except as provided above, neither BLUE CROSS nor PARTICIPATING MEDICAL GROUP shall use the other party’s name, symbols, trademarks or service marks in advertising or promotional materials, or otherwise, without the prior written consent of that party, and shall cease any such usage immediately upon written notice of the party, or on termination of this Agreement, whichever first occurs.
MARKETING, ADVERTISING AND PUBLICITY. 6.1 RMST shall be fully consulted about and shall participate in the scheduling and details of all marketing, advertising and publicity activities relating to the Exhibition. RMST shall cooperate and not unreasonably withhold its consent to, or unreasonably refuse to participate in, promotional activities.
MARKETING, ADVERTISING AND PUBLICITY. BLUE CROSS shall have the right to use the name of PARTICIPATING MEDICAL GROUP for purposes of informing Members and prospective Members of the identity of PARTICIPATING MEDICAL GROUP. Except as provided above, BLUE CROSS and PARTICIPATING MEDICAL GROUP each reserve the right to control the use of their respective names and all symbols, trademarks or service marks presently existing, or later established. In addition, except as provided above, neither BLUE CROSS nor PARTICIPATING MEDICAL GROUP shall use the other party’s name, symbols, trademarks or service marks in advertising or promotional materials, or otherwise, without the prior written consent of that party, and shall cease any such usage immediately upon written notice of the party, or on termination of this Agreement, whichever first occurs. Any prohibition, restriction or limitation on advertising hereunder shall comply with the requirements of the Xxxx-Xxxxx Act, including Health and Safety Code Section 1395.5.
MARKETING, ADVERTISING AND PUBLICITY. 8.1 EGID shall encourage its members to use the services of the Network Laboratory.
MARKETING, ADVERTISING AND PUBLICITY. 8.1 EGID shall encourage its members to use the services of the Network Oral Surgeon.
MARKETING, ADVERTISING AND PUBLICITY. 9.1 EGID shall encourage its members to use the services of the Network Home Health Care Agency.
MARKETING, ADVERTISING AND PUBLICITY. 8.1 EGID shall encourage its members to use the services of the Network Dentist.
MARKETING, ADVERTISING AND PUBLICITY. 9.1 EGID shall encourage its members to use the services of the Network Nurse Practitioner.
MARKETING, ADVERTISING AND PUBLICITY. 8.1 EGID shall encourage its members to use the services of the Network Pharmacist.
MARKETING, ADVERTISING AND PUBLICITY. 8.1 EGID shall encourage its members to use the services of the Network Dietician.
