First Level Filter Sample Clauses

First Level Filter. AOL shall implement a list for each of the Tl Sites of URLs and Search Terms that when queried, are more likely than not to produce search results that: (a) are pornographic, or that link to sites offering pornography; (b) would obviously link to a website that offers for sale an illegal substance, product or service; (c) are contrary to Tl’s written advertiser policy(ies); (d) Tl is prohibited from displaying within a service such as the Sponsored Links, because of a pre-existing (as of the Effective Date) agreement between Tl and a third party; or (e) are subject to the Second Level Filter (as defined in Section 2.7(b)) below, including any updates thereto as permitted under Section 2.7(c) below, in order to prevent such results during periods during which such updates are being implemented or generally to limit Second Level Failure (collectively, the “Sponsored Link First Level Filter”) (clauses (a) through (e) above, the “Sponsored Link First Level Filter Rules”). The Parties hereby agree that the Sponsored Link First Level Filter for Tl Sites shall initially include the URLs and Search Terms from AOL’s current filters with the Third Party Provider, as provided to Tl in writing prior to the execution of this Agreement and as amended and updated by AOL during the Term (and provided to Tl in writing, with email being sufficient). Tl may update the Sponsored Link First Level Filter at any time during the Term (as provided in Section 2.7(c) below. AOL shall use commercially reasonable efforts not to provide, or have the Third Party Provider provide, any Matched Results for the Search Terms or URLs included in the Sponsored Link First Level Filter; provided that the existence of a Matched Result that should have been excluded by the Sponsored Link First Level Filter (“Sponsored Link First Level Failure”) will not be deemed a breach of the Agreement. Instead, AOL shall remedy the Sponsored Link First Level Failure as set forth in Section 2.8. The lists referenced in this Section 2.7(a) above will be specific to Tl Sites and may be customized for each individual Tl Site.
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Related to First Level Filter

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