EMEA Co-Branding Countries — M Sample Clauses

EMEA Co-Branding Countries — M. With respect to the EMEA Co-Branding Counties, the Singapore Partnership will own and the M Local Affiliate will have the exclusive right to use in those countries, the Z/E Combination Product U.S. Trademark and the M/E Combination Product U.S. Trademark and, if such use would be commercially impracticable as determined by M in its reasonable good faith judgment or prohibited by regulatory or statutory laws, rules or regulations in an EMEA Co-Branding Country, a back-up trademark that is not confusingly similar to the Z/E Combination Product U.S. Trademark filed in that country; provided, however, that if M elects to use a back-up trademark in respect of either the Z/E Combination Product U.S. Trademark or the M/E Combination Product U.S. Trademark, (i) M shall lose the right to use such Z/E Combination Product U.S. Trademark or M/E Combination Product U.S. Trademark and (ii) S-P may elect either to have the exclusive use of such Z/E Combination Product U.S. Trademark or M/E Combination Product U.S. Trademark or the exclusive use of any one other back up trademark (that is not confusingly similar to the trademark used by M) filed in that country. An S-P Local Affiliate shall be entitled to use any back-up trademark that is not confusingly similar to the Z/E Combination Product U.S. Trademark and the M/E Combination Product U.S. Trademark filed in an EMEA Co-Branding Country, other than any back-up trademark required to be used by an M Local Affiliate in that country.
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