Dual Card Loyalty Program means the loyalty program provided by JCPenney for Dual Cardholders, which program shall have: (a) for Original Dual Card Accounts, the same features and benefits as it does immediately before the effective date of Amendment Number Three until paragraph (b) applies; and (b) beginning with the Dual Card Account plastics being mailed pursuant to Section 13.2(a) of Schedule 13, a program with the following features: (i) a value proposition at least equal to one (1) point for each dollar spent on Dual Cards at locations other than JCPenney Locations, (ii) additional bonus point offers (e.g. double points on gas or grocery purchase) to be agreed to by the parties and (iii) merchandise certificates of ten dollars ($10.00) for each one thousand (1,000) points earned, redeemable for no less than forty-five (45) days from date of mailing at JCPenney stores or its Internet operations (but expressly excluding catalog sales merchants or any successor operations substantially similar to the catalog sales merchant business), to be fulfilled via billing statement, in each case subject however, to all restrictions and exclusions applicable to the jcp rewards program certificates as they apply to Private Label Card Cardholders. In developing bonus point offers pursuant to (ii) above, the parties will target an effective overall reward (including base rewards in (i) above) of two (2) points for each dollar spent on Dual Cards at locations other than JCPenney Locations.”