Web, Short Message Service (SMS), Mobile Web, and Mobile Applications Sample Clauses

Web, Short Message Service (SMS), Mobile Web, and Mobile Applications. Authority may choose to add web, short message service, mobile web and mobile applications that may include, but not be limited to, alerting callers of detours and service outages. Web, mobile web and mobile applications are intended to expose core and optical services via the web or application marketplace. They are defined as: • Web applications provide an interface intended or use in standard web browsers used on traditional desktop/laptop computers. • Mobile web applications present either a subset, or the full set, of features of the full-size web applications using a mobile web browser as the interface. Areas to improve the user experience would include GPS/geo-location services to aid in the use of trip planning and stop location services. • Movile applications generally contain the same content as the mobile web application, but with tighter integration with a mobile device. Apple iOS and Android are the primary device operating systems of interest. Any previously developed, “off-the-shelf”, services that can be made available to customers through one, two or all three of the above-defined options would satisfy Authority. The option to review, brand and make small changes is desired. SMS will provide a means for Authority to electronically disseminate general and route-specific information quickly to all or defined groups of customers. The SMS service will provide proactive outbound alerts of events that impact the commute. • Riders register through a standard registration page that can be linked directly from agency’s website. • Riders register their normal commuting routes and the times/days which they travel. Riders can also select the type of notifications they wish to receive (SMS, Email, voice and/or social channels). • SMS service will provide proactive notification of outages, detours and other events that will affect the commute which are recorded via the Public Service Announcement (PSA) tool provided by the Contractor. • SMS service allows agencies to more efficiently communicate to its customers regarding emergencies, outages and detours. PSA’s can be assigned to groups of SMS service registered users to alert them of circumstances that affect their specific commuting experience.
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Related to Web, Short Message Service (SMS), Mobile Web, and Mobile Applications

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