Visit Orlando Materials. As between Visit Orlando and Service Provider, all materials provided by Visit Orlando to Service Provider, including but not limited to photos, videos, copy, trademarks, tradenames, designs, and logos (collectively, “Visit Orlando Materials”), and the Intellectual Property Rights thereof, belong to Visit Orlando. Visit Orlando hereby grants to Service Provider a revocable, non-exclusive, non-transferable, non-sublicensable right and license to use the Visit Orlando Materials solely to the extent necessary to provide the Services during the term of this Agreement. Service Provider shall submit examples of all proposed uses of the Visit Orlando Materials to Visit Orlando for Visit Orlando’s prior written approval in its sole discretion. Service Provider shall use Visit Orlando Materials strictly in accordance with Visit Orlando’s trademark usage guidelines and other standards as may be updated from time to time. Service Provide shall not use, register, or attempt to register in any jurisdiction any material incorporating any of or confusingly similar to the Visit Orlando Materials. All uses of the Visit Orlando Materials, and all goodwill associated therewith, shall insure solely to the benefit of Visit Orlando and Visit Orlando shall retain all Intellectual Property Rights in the Visit Orlando Materials.
