TiVo Launch Marketing Campaign Sample Clauses

TiVo Launch Marketing Campaign. Upon the launch of the TE Software in each Cox System, Cox shall cause the relevant Cox System to promote and market the availability of the TE Software. During the Term, the TE Software shall be [*](i) the [*] that [*] DVR Technology, [*], implemented in a [*], or [*] executed by the applicable Cox System, and (ii) in any [*] that has express inclusion of [*] (implemented in[*]) as part of the terms [*] executed by the applicable Cox System; provided, however, that the [*] of all such marketing of the TE Software shall be [*], however, in no case will the TE Software be [*] than any other [*], product or service. TiVo will provide reasonable assistance to Cox in the design of the marketing messages and materials, but all[*] shall be born by Cox.
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