Improved provider capacity to implement behavior change strategies Sample Clauses

Improved provider capacity to implement behavior change strategies. Providers can and should play a critical role in positively impacting the behaviors of women, children, families and communities. Only by understanding knowledge levels, attitudes, values and beliefs, as well as the ideal behaviors from a technical or clinical standpoint, can providers really make an impact on behaviors. However, the capacity of providers to put all this information together and use it to effect behavior modification in others is something that is neither automatic, natural or addressed in existing preparatory or training programs. It is this “putting it all together” for effective behavior change that is a major emphasis of GHANAQ. Catalytic Activity: Provider training in Behavior Change Communication (BCC) and Key Interventions One of the most important capacity building activities of the project will be the training cascade (TOT and TOS to community-based providers) covering behavior change strategies for key intervention areas. This will involve multifaceted training components. For example, state-of- the-art technical information on infant feeding will be provided, but in a format that will xxxxxx the successful application of generic BCC strategies. Providers will be sensitized to the need to be attuned to reasons why mothers and their family members give water to breast fed infants, as well as provided with effective counseling messages and materials to be used in negotiating the optimization of infant feeding behaviors. They will learn listening skills and will realize that uninformed lectures or “do’s and don’ts” will not often lead to changed behavior. Community- based provider counseling messages will be made consistent with BCC messages provided via the mass media, as well as with messages and practices at the facility and policy levels.