Cultivation Theory Sample Clauses

Cultivation Theory. The conceptual framework of this study is built upon the cultivation theory developed by two American sociologists, Gerbner and Gross in1977 (Xxxxxxxx &Bilandzic, 2012). Their study focuses on how the exposure to TV changes viewer’s conception about social reality in the long term. It suggests that the more an individual is exposed to TV, the more he or she is likely to accept the social reality portrayed in TV programs. Although this theory was developed based on mass media consumption in the United States, similar researches were later conducted by researchers on other societies. Xxxxxx and Xxxxx (2004) studied 1,901 couples in Nepal who were exposed to mass media in a first-time setting. Their study shows that an individual’s access to mass media is correlated to both attitude changes and behavioral changes. The imported TV programs from the Western society weakens local couples’ son preferences and increases tolerance on contraceptive use. Mass media consumption also increases the rate of permanent contraceptive adoption. They further argue that entry of mass media brings a social change to the local community. There are also studies in Japan that support the aforementioned theory. For example, Saito (2007) conducted a survey of 1000 individuals in Tokyo age between the age of 20 and 69. His study shows that the cultivation theory developed upon the data of TV viewing habits in the United States, also applies to Japan. In his study, Saito sets frequency of watching TV as his main independent variable. In addition to the study of simple correlation between TV watching hours and gender-role attitudes, Saito also constructed a multivariable regression model to control for other demographic characteristics which can potentially influence an individual’s attitude on gender roles. The regression results in his study suggests that heavy TV viewers in Japan tend to hold more traditional gender role attitudes. Saito’s research methodology sets an important foundation for this study. However, it also has a few potential limitations. The sampling region of the survey in Saito’s study is limited to the Tokyo area. Thus, it can have limited representation on the whole Japanese population. His study also assumes that the gender related portrayals in Japan’s TV programs is generally traditional. This assumption can be more reasonable when the contents of TV programs are studied as a whole. However, this assumption can become more arbitrary for a study on a specific t...
Sample 1
AutoNDA by SimpleDocs

Related to Cultivation Theory

  • PROFESSIONAL DEVELOPMENT AND EDUCATIONAL IMPROVEMENT A. The Board agrees to implement the following:

  • Study Population ‌ Infants who underwent creation of an enterostomy receiving postoperative care and awaiting enterostomy closure: to be assessed for eligibility: n = 201 to be assigned to the study: n = 106 to be analysed: n = 106 Duration of intervention per patient of the intervention group: 6 weeks between enterostomy creation and enterostomy closure Follow-up per patient: 3 months, 6 months and 12 months post enterostomy closure, following enterostomy closure (12-month follow-up only applicable for patients that are recruited early enough to complete this follow-up within the 48 month of overall study duration).

  • Destination CSU-Pueblo scholarship This articulation transfer agreement replaces all previous agreements between CCA and CSU-Pueblo in Bachelor of Science in Physics (Secondary Education Emphasis). This agreement will be reviewed annually and revised (if necessary) as mutually agreed.

  • Training Program It is agreed that there shall be an Apprenticeship Training Program, the provisions of which are set forth in Exhibit "C", which is attached hereto and forms part of this Agreement.

  • Orientation Program The Company will allow a designated representative of the Local or Bargaining Unit up to one (1) hour per calendar month for the purpose of conducting the Communications, Energy and Paperworkers Union New Members’ Orientation Program. Such meetings will be conducted during the probationary period of employees, and will be held on Company premises. Employees participating in Orientation Program meetings during their normally scheduled working hours will not suffer loss of pay at their regular rate. Orientation Program meetings will be scheduled by Management and a Management representative may attend as an observer.

  • Extended Health Plan (a) The Employer will pay 100% of the monthly premiums for the extended health care plan that will cover the employee, their spouse and dependent children, provided they are not enrolled in another plan.

  • Commencement of Development 7.3.1 In the event that development on the Lands has not commenced within four (4) years from the date of registration of this Agreement at the Registry of Deeds or Land Registry Office, as indicated herein, the Agreement shall have no further force or effect and henceforth the development of the Lands shall conform with the provisions of the Land Use By-law.

  • Training Opportunities The requirements of Section 3 of the Housing and Urban Development Act of 1968, as amended, 12 U.S.C. 1701u ("Section 3"), requiring that to the greatest extent feasible opportunities for training and employment be given to lower income residents of the project area and agreements for work in connection with the project be awarded to business concerns which are located in, or owned in substantial part by persons residing in, the areas of the project. Borrower agrees to include the following language in all subcontracts executed under this Agreement:

  • Extended Health Care Plan (a) The Employer shall pay the monthly premium for regular employees entitled to coverage under a mutually acceptable Extended Health Care Plan.

Time is Money Join Law Insider Premium to draft better contracts faster.