Loss leader definition

Loss leader means any article or product sold at less than cost:
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Loss leader. If this contract involves the furnishing of equipment, materials, or supplies then the following statement is incorporated: It is unlawful for any person engaged in business within this state to sell or use any article or product as a “loss leader” as defined in Section 17030 of the Business and Professions Code. (PCC 10344(e).)
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Loss leader means a product or services sold at market at lower-than-normal margins (i.e., probably at a loss) in order to attract customers who might then buy other items of the same company at normal prices.
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Examples of Loss leader in a sentence

  • Module VII Descriptive Pricing Approaches (4 hours)Full cost pricing, Product line pricing, Product life cycle pricing.Pricing Strategies: Price Skimming, Penetration Pricing, Loss leader pricing, Peak Load pricing.

  • Loss leader pricing (as measured by the extent of within-firm variation in the loss ratio over policies) is associated with lower demand.

  • Monopolistic Competition: Features, Pricing Under monopolistic competition Oligopoly: Features, Kinked demandCurve, Cartels, Price leadership., Game theory-types, static and dynamic games Pricing Approaches: Full cost pricing, Product line pricing, Pricing Strategies: Price Skimming,Penetration Pricing, Loss leader pricing, Peak Load pricing.

  • Oligopoly: Features, Kinked demand Curve, Cartels, Price leadership.Descriptive Pricing Approaches: Full cost pricing, Product line pricing, Product life cycle pricing, Pricing Strategies: Price Skimming, Penetration Pricing, Loss leader pricing, Peak Load pricing.

  • Loss leader is a strategy in which a business offers a product or service at a price that is not profitable.

  • Loss leader competition (Lal and Matutes, 1994).In the first, prices fall during peak demand periods because customers are gaining more price information across outlets and will be more price responsive than normal.

  • Oligopoly: Features, Kinked demand Curve, Cartels, Price leadership.Descriptive Pricing Approaches: Full cost pricing, Product line pricing, Product life cycle pricing, Pricing Strategies: Price Skimming, Penetration Pricing, Loss leader pricing, Peak Load pricing.Case Study: David Fights Goliath: The Nirma Story.Source: Managerial Economics – Geethika, Ghosh & Choudhury, 2/e, McGraw Hill.

  • Loss leader bids are rarely in the interest of the Council or service users.

  • Loss leader pricing of X-rays for Part A patients paid for by the SNFs was prevalent in the portable X-ray industry.

  • Loss leader pricing The marketing manager for Product Y would like to maintain Product Y’s current market positioning and customers.


More Definitions of Loss leader

Loss leader means any article or product sold at less than cost and meets the following: (BPC § 17030)
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Loss leader means any article or product sold at less than cost: a) where the purpose is to induce, promote or encourage the purchase of other merchandise; or b) where the effect is a tendency or capacity to mislead or deceive purchasers of prospective purchasers; or c) where the effect is to divert trade from or otherwise injure competitors.
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Loss leader means discounting the Product to a customer as an inducement to purchase additional or other products or services from Purchaser or its Affiliates or increase the level of business such customer would have conducted with the Purchaser or its Affiliates.
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Loss leader means a product or service offered at a low price (at cost or below cost) in order to generate additional sales or underbid the competition in a bidding process.
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Related to Loss leader

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  • Team Leader means an employee who is in a set or team and who is generally responsible for the work executed by the employees comprising such set or team;

  • Commercial driver s license" means:

  • infrastructure manager means any body or undertaking that is responsible in particular for establishing and maintaining railway infrastructure, or a part thereof, as defined in Article 3 of Directive 91/440/EEC, which may also include the management of infrastructure control and safety systems. The functions of the infrastructure manager on a network or part of a network may be allocated to different bodies or undertakings;

  • Peer support specialist means an individual who has experienced a severe and persistent mental illness and who has successfully completed standardized training to provide peer support services through the medical assistance program or the Iowa Behavioral Health Care Plan.

  • Accountant General means the officer of the National Treasury designated as the Accountant- General;