Common use of PROMOTION OF THE SERVICE Clause in Contracts

PROMOTION OF THE SERVICE. (a) In accordance with the terms hereof, AMEX will use its best efforts to test and or assist Company in the definition of the promotion of Service to the Customers by participating in Programs (as defined below) in the manner and to the extent provided in this Agreement. From time-to-time AMEX will engage in such other solicitation activities relating to the Service, or with respect to other products or services offered by Company, as Company and AMEX may mutually agree.

PROMOTION OF THE SERVICE. (a) In accordance with AMEX and Company shall promote the terms hereof, AMEX will use its best efforts to test and or assist Company in the definition of the promotion of Service to the AMEX Merchant Customers by participating in Programs promotional programs (as defined below) in the manner and to the extent provided in this Agreement. From time-to-time during the term of this Agreement AMEX will may engage in such other solicitation activities relating to the Service, or with respect to other products or services offered by Company, as Company and AMEX may mutually agree.. (b)