Common use of Marketing Strategies and Plans Clause in Contracts

Marketing Strategies and Plans. Contractor and Covered California recognize that Enrollees benefit from efforts relating to outreach activities designed to increase health awareness and encourage enrollment. The parties shall create and share high-level marketing strategies and plans on an annual basis. The marketing strategies and plans of Covered California and Contractor shall address both new enrollment and renewal efforts. Contractor shall provide proposed and actual marketing approaches, communication strategies, channel distribution strategies, and samples of any planned marketing materials and related collateral. The Contractor shall include this information for both Covered California and the outside small group market.

Marketing Strategies and Plans. Contractor and Covered California recognize that Enrollees benefit from efforts relating to outreach activities designed to increase health awareness and encourage enrollment. The parties shall create and share high-level marketing strategies and plans on an annual basisbasis and at such other intervals as may be reasonably requested by Covered California. The marketing strategies and plans of Covered California and Contractor shall address both new enrollment and renewal efforts. Contractor shall provide proposed and actual marketing approaches, communication strategies, channel distribution strategies, and samples of any planned marketing materials and related collateral. The Contractor shall include this information for both Covered California on and the off-exchangethe outside small group marketmarket efforts.