BRAND CHARACTER Sample Clauses

BRAND CHARACTER. Brand character is the psychological nature of a brand. It is a series of attributes giving the brand a unique quality. A great brand character has depth, multiple facets and reveals the following qualities: • Brings to life the brand purpose. • Demonstrates passion and expertise. • Communicates an overarching attitude towards experience and expectation. • Creates an affinity with people, touching and energising motivations. • Indicates how people will be engaged by the brand. Based on the brand archetype, the following brand character was defined for the DIH² project:
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BRAND CHARACTER. Brand character is the psychological nature of a brand. It is a series of attributes giving the brand a unique quality. A great brand character has both depth, multiple facets and reveals the following qualities of a brand: • Brings to life the brand purpose. • Demonstrates passion and expertise. • Communicates an overarching attitude towards experience and expectation. • Creates an affinity with people, touching and energising motivations. • Indicates how people will be engaged by the brand. The brand character should be seen together, in a similar way to how you could describe a friend, colleague or lover. Character acts in harmony with the brand tonality outlined below and would result in the end expression of the marketplace brand to the desired audience.

Related to BRAND CHARACTER

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