Overall Marketing definition

Overall Marketing. Plan shall mean the marketing plan attached hereto as Schedule 1.72. For the avoidance of doubt, the Overall Marketing Plan may only be amended or modified by written agreement of the Parties.
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Examples of Overall Marketing in a sentence

  • Subject to satisfaction of the Promotion Conditions in Section 2.2, Section 2.4 and the Overall Marketing Plan, each of Auxilium and GSK shall be responsible for performing the co-promotion activities described below (the “Joint Co-Promotion Activities”), in each case in accordance with the minimum activity levels established in this Agreement and in each Annual Marketing Plan.

  • Although the Parties intend that the Annual Marketing Plan will be more detailed in scope than the Overall Marketing Plan, each Annual Marketing Plan shall be consistent with the financial and other metrics set forth in the Overall Marketing Plan unless otherwise agreed by the Parties.

  • Notwithstanding the foregoing, Auxilium shall not make any material changes to the pricing assumptions of the Product as set forth in the Overall Marketing Plan without prior discussion at the Joint Steering Committee.

  • In the event there is any inconsistency between any Annual Marketing Plan and the Overall Marketing Plan that is not agreed to by the Parties, the Overall Marketing Plan shall control.

  • The Local Marketing Plan shall be based on and correspond with the Overall Marketing Strategy.

  • SCHEDULE 1.55 GSK Policies SCHEDULE 1.72 Overall Marketing Plan SCHEDULE 2.2 Promotional Materials SCHEDULE 13.1 Auxilium Disclosure Schedule SCHEDULE 13.1(i) Auxilium IP Claims EXHIBIT 2.4 GSK CIAs EXHIBIT 5.5(e) Samples Procedures EXHIBIT 5.6(d) Background Screening Process APPENDIX A Auxilium Trademarks APPENDIX B Auxilium Patents [**] [**] See attached.

  • Curetis shall inform Distributor in reasonable detail about the Overall Marketing Strategy and any changes to it.

  • Therefore Distributor agrees to participate, on a best effort basis, in the Overall Marketing Strategy, along with other distributors, and to implement the Local Marketing Plan in the Territory.