Right to Advertise Using Marks Clause Samples
The "Right to Advertise Using Marks" clause grants one party permission to use the other party's trademarks, logos, or brand identifiers in advertising and promotional materials. Typically, this right is limited to specific contexts, such as referencing the business relationship in press releases, case studies, or on websites, and may require prior written approval or adherence to brand guidelines. The core function of this clause is to clarify the scope and conditions under which trademarks can be used, thereby preventing unauthorized or misleading use while enabling legitimate promotional activities.
Right to Advertise Using Marks. To the extent Contractor is licensed to use the Marks, Contractor may in its capacity as a United Express Carrier and at its sole expense, with no reimbursement from United, use the marks to advertise Contractor's United Express Services. However, any and all such advertisements using one or more of the United Marks will identify United as the owner of those United Marks (including in any state company name registrations required of Contractor), and to the extent that any ▇▇▇▇ is registered, will so specify. Notwithstanding the above, no advertisement, solicitation, document or other material using any United ▇▇▇▇ will be published or otherwise promulgated without United's prior inspection and approval. No advertising that relates in any way to United, United Express or Contractor's United Express Services will be placed by Contractor with an outside advertising agency unless United has given its prior consent regarding copy, layout and the specific media plan. In addition, where United has agreed to share the costs of any such advertising, Contractor will obtain the prior consent of United regarding the funds to be expended for such advertising.
Right to Advertise Using Marks. To the extent Contractor is licensed to use the Marks, Contractor may in its capacity as a United Express Carrier and at its sole expense, with no reimbursement from United, use the marks to advertise Contractor’s United Express Services. However, any and all such advertisements using one or more of the United Marks will identify United as the owner of those United Marks (including in any state company name registrations required of Contractor), and to the extent that any ▇▇▇▇ is registered, will so specify. Notwithstanding the above, no advertisement, solicitation, document or other material using any United ▇▇▇▇ will be published or otherwise promulgated without United’s prior inspection and approval. No advertising that relates in any way to United, United Express or Contractor’s United Express Services will be placed by Contractor with an outside advertising agency unless United has given its prior consent regarding copy, layout and the specific media plan. In addition, where United has agreed to share the costs of any such advertising, Contractor will obtain the prior consent of United regarding the funds to be expended for such advertising. 3. Prior Approval of United. Contractor agrees that it will not use (or attempt to register) any United trade name or service ▇▇▇▇, including, but not limited to, the names “UNITED AIR LINES, INC.,” “UNITED AIRLINES,” or “UNITED,” or United’s logo in any advertising, or other document or material without first obtaining United’s prior approval of each such use. I. AUTOMATION 1.