Grass Clippings Campaign Sample Clauses

Grass Clippings Campaign. Goal- Reduce nutrients in water bodies by decreasing the amount of nutrients leached from decaying clippings. Reduce stormwater collection system maintenance and clogging by reducing the volume of clippings and leaves.

Grass Clippings Campaign. Description: The GCWP contracted with ACEPD to design, implement, and evaluate a social marketing campaign for encouraging lawn care professionals and citizens to keep grass clippings and leaves out of the stormwater collection system. The City will work with ACEPD to continue to run media, promote the campaign with lawn care professionals and municipal employees, and use additional marketing channels (social media, presentations, etc.) to promote the campaign as deemed appropriate. Goal- Reduce nutrients in water bodies by decreasing the amount of nutrients leached from decaying clippings. Reduce stormwater collection system maintenance and clogging by reducing the volume of clippings and leaves Audience- Homeowners, Landscape professionals, and Municipal employees Action- Re-run campaign components periodically and continue to distribute materials at the Green Industries BMP trainings conducted by IFAS Extension and to municipal employees Evaluation- Survey results and participants at municipal and lawn care presentations, Number of impressions from paid advertisements (commercials and social media marketing)