Common use of Advertorials Clause in Contracts

Advertorials. Longer form content created for commercial purposes may be harder for the average attendee to readily distinguish as promotional. AAFP defines the word “advertorial” to mean an advertisement or other paid content that resembles editorial content in style, intent, and format. While AAFP welcomes such advertisements, it will publish no advertisement that, in its judgment, resembles AAFP’s editorial content in form or format enough to be mistaken for an article. The Sponsor or brand logo must appear prominently on the first page of the advertorial and display the word “ADVERTISEMENT” in 14 pt. bold type (min.), all caps, at the top center of each page, and are also subject to AAFP review. AAFP must preapprove any piece that might be considered advertorial. At AAFP’s discretion, the advertisement may need to be reformatted to minimize its resemblance to AAFP’s editorial content. All other guidelines pertaining to advertising also apply to advertorials.

Advertorials. Longer form content created for commercial purposes may be harder for the average attendee to readily distinguish as promotional. AAFP defines the word “advertorial” to mean an advertisement or other paid content that resembles editorial content in style, intent, and format. While AAFP welcomes does allow such advertisementsadvertising, it will publish no advertisement advertising that, in its judgment, resembles AAFP’s editorial content in form or format enough to be mistaken for an article. The Sponsor or brand logo must appear prominently on the first page of the advertorial and display the word “ADVERTISEMENT” in 14 pt. bold type (min.minimum), all caps, at the top center of each page, and . Advertorial layouts are also subject to AAFP review. AAFP must preapprove any piece that might be considered advertorial. At AAFP’s discretion, the advertisement may need to be reformatted to minimize its resemblance to AAFP’s editorial content. All other guidelines pertaining to advertising also apply to advertorials.