Common use of Using Your Cardholder Information Clause in Contracts

Using Your Cardholder Information. We will use Cardholder Information to process Serve Temporary Card and Serve Personalized Card transactions, provide customer service, enhance usage at retailers who may require zip code authorization, process claims for lost or stolen Serve Temporary Cards and Serve Personalized Cards and help protect against fraud. We also use Cardholder Information for marketing purposes and to conduct research and analysis. We may develop marketing programs and send you offers for our products and services and the products and services of our business partners, such as Merchants that accept the Serve Temporary Card or Serve Personalized Card, and we may use Cardholder Information to make these offers more relevant and valuable to you. We do not share Cardholder Information with other companies for them to market their own products and services.