Common use of Task 2 Clause in Contracts

Task 2. The contractor shall develop and implement a cohesive, coordinated and sustainable STEM education outreach strategies across CCDC-ARL that facilitates in attracting eligible applicants. The contractor shall market and promote the CCDC ARL Outreach program to attract qualified prospective applicants via contractor developed website. The outreach effort shall include the design and distribution of advertising and application materials and an appropriate method to reach audiences from which qualified applicants will be drawn. The outreach effort shall be wide ranging, national in scope and comparable to other nationally renowned undergraduate and graduate level science and engineering student programs. The contractor shall identify relevant media for communicating the program. The contractor shall submit marketing strategy to the Contracting Officer Representative (COR) for approval. The strategy should include marketing to diversified S&T community (HBCU/MIs, Tier I-III US institutions, & professional organizations/conferences). Marketing techniques/ approaches to consider: 1) Supporting ARL's partnerships with universities, schools and teachers at local, state and regional educational agencies for shared standards in science and mathematics; 2) Provide awareness of STEM educational programs/ opportunities for students at all stages of their K-20 education; 3) Develop and implement cohesive program metrics for each individual program across the CCDC – ARL platforms; 4) Provide online resources for educators and the CCDC - ARL workforce to share best practices: 5) Provide and expand mentor capacity of the Army’s highly qualified scientists and engineers; 6) Increase educators’ awareness of DoD, Army and CCDC - ARL opportunities; 7) Integrate CCDC - ARL programs into strategic and comprehensive marketing strategy inclusive of an internal centralized website and application tool; 8) Support and complement the Army and CCDC - ARL STEM Strategies; 9) Develop, capture and communicate program standards and best practices.

Task 2. The contractor shall develop and implement a cohesive, coordinated and sustainable STEM education outreach strategies across CCDC-ARL that facilitates in attracting eligible applicants. The contractor shall market and promote the CCDC ARL Outreach program to attract qualified prospective applicants via contractor developed website. The outreach effort shall include the design and distribution of advertising and application materials and an appropriate method to reach audiences from which qualified applicants will be drawn. The outreach effort shall be wide ranging, national in scope and comparable to other nationally renowned undergraduate and graduate level science and engineering student programs. The contractor shall identify relevant media for communicating the program. The contractor shall submit marketing strategy to the Contracting Officer Representative (COR) for approval. The strategy should include marketing to diversified S&T community (HBCU/MIs, Tier I-III US institutions, & professional organizations/conferences). Marketing techniques/ approaches to consider: 1) Supporting ARL's partnerships with universities, schools and teachers at local, state and regional educational agencies for shared standards in science and mathematics; 2) Provide awareness of STEM educational programs/ opportunities for students at all stages of their K-20 education; 3) Develop and implement cohesive program metrics for each individual program across the CCDC – ARL platforms; 4) Provide online resources for educators and the CCDC - ARL workforce to share best practices: 5) Provide and expand mentor capacity of the Army’s highly qualified scientists and engineers; 6) Increase educators’ awareness of DoD, Army and CCDC - ARL opportunities; 7) Integrate CCDC - ARL programs into strategic and comprehensive marketing strategy inclusive of an internal centralized website and application tool; 8) Support and complement the Army and CCDC - ARL STEM Strategies; 9) Develop, capture and communicate program standards and best practices.